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Being offered for sale is a turn-key, established website in the women’s jewelry sector. The online store specializes in genuine 925 sterling silver at affordable prices. In operation for several years, the brand is well-known with a very large following.
This business is very diversified for an online website, with 3 different revenue streams. We get sales through our website, through Amazon and also by supplying a few bricks and mortar boutiques with their jewelry. Traffic to site is primarily through Facebook, by both posting and running ads. Products on Amazon are FBA, and products on the site are approx. 70% dropship and 30% inventoried.
Included in the sale are all trademarks, domain names, all product photos & videos, large social media following & database accounts, suppliers. The company is currently located in Canada, however, can be moved or established anywhere in the world.
All elements are in place to take this company to the next level.
For more information, please contact us by using the form below.
Real Property Included
Online Business - can be operated from anywhere.
• Expanding Amazon: The Amazon listing is not being used to its full potential. Currently there is only 1 product listed on amazon.ca. We JUST recently were approved for a Amazon.com listing. The opportunities to expand to other Amazon sites exists and also listed several other products.
• Pinterest: The pinterest page is owned, but hardly even touched. It’s the perfect place this company’s for listing the products and running ads
• Instagram: We just started instagram this year, so its’ new to the company and followings are still low. Lots of opportunity to reach a new demographics with instagram and even working with influencers etc
• Bricks and mortar: Our company works with a few different bricks and mortar boutiques, supplying the jewellery to them and splitting the margin. It’s been a really nice diversification and additional stream of income, and recommend finding a few stores for yourself.
• Sponsorships: We are currently working with a popular astrology blogger to help promote our zodiac line. It’s an awesome way to very easily drive major traffic to all new audiences and work together.
• Google Ads: We have not attempted Google Ads and know they are very effective and strongly recommend making this a priority
• Creating sales funnels for Facebook ads: We run Facebook ads, however aren’t currently optimizing for re-targeting and reminder ads.
• Mailchimp list: We only utilize the mailchimp list once every few months. It could have a much better, more frequent email strategy.
• Customer lists in Opencart: The site was built in the Opencart web platform, and within the platform, all customer’s email addresses are stored. There is an email component that has never been used. There are currently over 13,000 customers in that database.
• Affiliate marketing: We recently have begun looking into affiliate marketing, which is paying commission to online marketers for promoting your products. It can be very lucrative and a great way to add yet another income stream to your business.
• Follow-up marketing: We recently started an email program to email all new customers with a 10% off coupon code to encourage repeat purchase. This program can be continued and expanded on.
• Expansion of markets: Our sales (and promotions) have largely focused on the UK and Ireland. North America remains largely untouched, as is the rest of Europe, so there is lots of room for expansion
• Blogging on site: Excellent way to add traffic and SEO to your site.
Reason for selling the business. I am a partner in another business (food related, not online) that has seen rapid expansion in the past year. While this growth is, of course, well-received, it has been totally unexpected. I still have so many of the opportunities that I wanted to tackle, but am unable to give the necessary focus on this business that it deserves.
I work approximately 4 hours a day on this business. I do the daily admin and sales fulfillment first thing. The rest of the time is spent on projects that we are taking on one at a time.
• Facebook: (1 hour/day) is the #1 traffic driver and I spend a lot of attention to this area. I do a Facebook post to start the day and usually schedule one for later on. Iput a fair amount of thought into them. I may design it, or put a collage together. I answer any Facebook queries and will check the insights etc. I may tweak an advertisement and watch their performance. I will also make the same (or similar post to Instagram).
• Order fulfillment (1 hour/day). I get any orders ready to be shipped for that day and dropped at post office, I fulfill any dropship orders, I update order statuses for dropship orders that have been shipped. Preparing any Amazon fulfillment orders that have to go (not a daily task), ordering any inventoried product.
• Site admin (0.5 hr/day). This is working with the web platform Opencart and doing the daily tasks such as managing products, adding new products, updating customer statuses, tending to returns or refunds.
• Company admin (0.5 hour/day...not daily) - bookkeeping, Stripe/Paypal management, banking etc.
• Projects (1-2 hrs/day). The rest of the time is spent on projects that we are taking on one at a time, ie: web re-design, Amazon listings, putting a sponsorship together etc. I like to prioritize my projects and have a few projects on the go and pick away to finish them and get new ones started.
I am willing to provide seller support to any new buyer. I found I didn't need much time to get up-to-speed, but can provide anything that a buyer would require.
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