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This business is a boutique supplier of electric guitar parts mainly carrying focused inventory of potentiometers (volume/tone controls), switches, wires, jacks, capacitors and other items that make up the "guts" of a guitar. The company resells brand name products as well as a few of its own branded items. Products are sold predominantly on Amazon (FBA and merchant fulfillment). eBay is its next largest sales channel with the remainder of sales generated through its website and a small percentage via direct sales to certain regular clients. The company boasts 6k+ reviews on Amazon with an Amazon Lifetime Rating of 99% and over 59k eBay feedback with a 12-month feedback rating of 100%.
The company operates in approximately 400 sq.ft. of space. The company receives inventory from various manufacturers and distributors, prepares, packages and ships items to Amazon FBA for fulfillment or seller fulfillment. In addition to the owner, there is one full-time contractor. The company currently has about $100k of inventory on hand.
The company primarily relies on organic growth and reputation to grow. Despite limited marketing efforts the company has continued to grow in every year of its existence. Growth has continued in 2020 with both sales and profits up by double digit percentages over 2019. The company has not done any other marketing and has no social media presence which offers a great opportunity to grow the business. The brand has gained success by having a low overhead business model with a focused inventory.
Key Benefits Include:
• Trademarked Brand Name
• Well Established Online Retailer
• Established Amazon FBA Business
• Amazon Brand Registry
• Excellent Amazon Reviews – 5 Stars
• Consistent YOY Growth Since Inception
• Great Margins
• Successful in a Competitive Field
• Great Growth Potential and a Scalable Business Model
Even with the success and growth of the business, there is still ample opportunity for future growth. The market for guitar parts is large and diverse ranging from students and hobbyists to aspiring artists to professionals. Many players own multiple instruments. The business continues to grow and is ready to be scaled to the next level in part by expanding to a commercial/industrial space in order to facilitate continued expansion with a better configured workspace, additional worker(s) and more product. Some other strategies for future growth include selling on social media, improve SEO, develop email and targeted advertising campaigns and expand FBA offerings from existing inventory.
This business’ competitive advantage lies in its longevity and reputation for quality of products and service, as well as fair prices.
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