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This non-franchise paint, craft & sip studio is located in central Iowa and has several PT artists and event coordinators available to host paint and craft workshops. Offering public, private, corporate, and mobile event services, 240 events were held last year. The studio has a PT marketing intern that handles most of the marketing and customer service, the seller oversees the day-to-day operations of the studio and strategy.
In-studio and mobile activities are led by local artists, who are art students, art teachers and talented community artists. Many of them have come from events they have attended at the studio or have approached the business to offer their services. Assisting attendees are Event Coordinators, who check people in, refill paint and help to create a fun atmosphere. Both artists and event coordinators are also cross-trained on assisting participants with the variety of crafting projects available as well. Depending on the number of attendees, between 1 and 3 Event Coordinators will be present.
There are many opportunities for growth. A new owner could continue to expand offerings, sell beer and wine at events (since a liquor license is already in place), increase prices and add-on services, and add a retail/made-to-order component. Also, collaborating with local makers and artists in co-hosting events in the studio when events are not scheduled is something the current owner has started working on. Growth also exists in building more corporate relationships for team-building and expanding the mobile event locations.
Central IA plus mobile events in 70-mile area
Hours: Vary – dependent on public and private events
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