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How to Run a Manufacturing Business

Read on to discover five tips for running a small manufacturing business!

Running any small business brings a variety of challenges, and it’s extremely difficult to manage every area of a growing company. Success in the world of small business requires careful delegation and a strong team of capable employees to support you.

The field of manufacturing has its own unique difficulties and opportunities, and manufacturing business owners need a wide variety of knowledge and skills. These are some of the most important things to think about if you’re running (or thinking about running) a small manufacturing company.

1. Know What It Takes to Succeed in Manufacturing

Even if you have significant experience in another field, it’s important to understand that manufacturing is a specialized industry that’s extremely competitive. You should be very confident in your skills and passion before taking on more than you can handle.

In addition to figuring out how to get funding for your small business, strong managerial and administrative abilities are crucial prerequisites for any manufacturer. Many successful manufacturing companies don’t turn a profit for several years, so you’ll need to have enough finances to stay afloat until that happens.

2. Managing Supplies and Inventory

Inventory management is a major component of every manufacturing company’s efficiency, and issues in the supply chain can lead to substantial unnecessary costs. Fortunately, there are a wide range of solutions currently available designed to streamline these processes.

Many business applications offer a full suite of inventory management features, giving you access to information about your stock at a single glance. This makes it easy to monitor your supplies and order new materials before they run out, which can be difficult when you have substantial resource needs or multiple locations.  

Similarly, modern predictive maintenance software provides real-time asset information along with actionable insights about your approach to equipment maintenance. These solutions can be expensive, but they make the entire maintenance process much easier and substantially more accurate.

3. Tracking Cash Flow and Employees

Two more areas which are facing rapid change due to emerging technologies, forward-thinking businesses are already finding ways to manage their accounting, hiring, and recruiting practices. Cloud-based accounting solutions allow you to manage your books from any device, and many include a more diverse set of features.

Recruiting can be managed in the traditional way, but there are also recruiting- and hiring-based applications which connect your brand to major job platforms and help you attract and retain top talent. After an employee has been hired, you’ll need a strong feedback system to keep your staff accountable for their performance.

4. Marketing and Customer Service 

Commitment and attention to detail in your customer service strategies go a long way toward building loyalty and receiving customer referrals. They’re also a great way to differentiate your brand from the competition.

A focus on client relationships can tie in perfectly with a strong referral program, which is why many businesses offer incentives to existing customers who bring in new ones. Your marketing approach should be based on your brand’s unique value along with the needs and pain points of your target audience.

Customer feedback is an invaluable resource which often goes overlooked by businesses in a range of industries. Try to listen to their ideas along with any special requests that come up. Remember that your audience is what keeps your business running—companies that don’t listen to their customers’ needs can fall behind quickly.

5. Protecting Your Intellectual Property Rights 

Manufacturing companies often rely heavily on patents and other privacy-related measures to ensure that their valuable information is protected. You should start thinking about these processes early on so that they’re settled before they become potential issues.

Non-disclosure agreements are another form of documentation which legally binds the party in question not to reveal any sensitive information. They generally apply to trade secrets and other potentially valuable data, and they’re often signed when businesses cooperate or otherwise share information.

Buying and successfully running a manufacturing business is a major challenge, but a short-term investment of time and money can lead to significant expansion over time. These management tips will help you build a successful business and achieve sustainable growth.

Rae Steinbach

About the author

Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing.

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