Like other high street traders, florists have experienced some tough times in recent years. For many, the supermarket has become the place to purchase flowers, and it is unlikely that these blooms will have been grown in the home market.
Florists are recession-resilient and offer steady demand all-year round with spikes around Mother’s Day and Valentine’s Day. It suits creative types but experience and qualifications are arguably a must.
Specialising in flowers in their most natural forms, Gus Cavanagh describes his style as “loose, organic and unique”. We caught up with Gus, who crafts bouquets from his studio in North London, to find out more about his journey into the world of wildflower floristry.