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Registered Italian Footwear Brand With 29,700 Instagram Followers For Sale

Roma, Italy
Asking Price:
€25,000
Sales Revenue:
Under €100K
Cash Flow:
Under €50K

A registered Italian women’s footwear brand established in Rome in 1969, is available for acquisition from its private owner.

The asset sale includes the registered trademark, brand name and logo, an Instagram profile with approximately 29,700 followers and 690 published posts, a Facebook presence, photographic and digital content archive, historical brand materials, commercial know-how and transition support from the current owner.

The Instagram profile has not been actively managed for approximately two years but continues to generate organic visibility. It recorded 2,774 views during the last 90 days, with 69.8% generated by non-followers.

The opportunity is suitable for a footwear manufacturer, fashion distributor, retailer, e-commerce operator or entrepreneur seeking an established Italian brand identity with a significant social media audience.

Opportunity to acquire a registered Italian women’s footwear brand established in Rome in 1969, including its brand identity, social media presence and extensive digital archive.

Property Information

Real Estate:

Real Property Included

Living Accommodation:

Not applicable. No living accommodation is included in the sale.

Premises Details:

No premises are included or required. The sale concerns the brand and its related intangible and digital assets.

Planning Consent:

Not applicable. No property or physical premises are included in the sale.

Business Operation

Expansion Potential:

The brand offers significant relaunch potential through e-commerce, social media marketing, retail and wholesale distribution, licensing, private-label production and capsule collections. Its established identity and Instagram audience provide a foundation for renewed customer engagement and international expansion.

Competition / Market:

The women’s footwear market is competitive, with established international brands, independent Italian labels and online retailers. Danielle Shoes benefits from a brand history dating back to 1969, a registered trademark and an established social media presence with approximately 29,700 Instagram followers.

Reasons for selling:

The private owner is focusing on other business activities. Danielle Shoes is now considered a non-core asset, and the owner is seeking a buyer with the resources and expertise to relaunch and further develop the brand.

Trading hours:

Not applicable. The business is not currently operating and is being offered as an asset sale.

Employees:
0
Years established:
57

Other Information

Support & training:

The seller can provide transition support and a structured handover covering the history and positioning of the brand, the available trademark documentation, social media accounts, digital and photographic materials, historical commercial know-how and available business contacts. The scope and duration of the support can be agreed with the buyer.

Furniture / Fixtures value:
€1
Inventory / Stock value:
€1
Business closed / Asset sale:
Yes
Home based:
This business can be run from home
Relocatable:
This business can be relocated