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Capital Gifts is an ideal business for a number of different types buyers. It has seen continued growth and stability throughout its 22 years in business. Selling in the higher end of business, law firms and government and military many clients have been with our company for years. This company values their existing clients and through their network of referrals and targeted marketingconstantly add new clients to the mix.
They sell business gifts, mostly customized, branded promotional products, apparel, awards, custom designed pieces in all categories and challenge coins. They offer online programs, warehousing of merchandise for programs, multiple websites, company online stores, and the latest in technology for customer service and order processing to ensure a great client experience.
The company’s vendor relationships also have longevity and most offer us generous terms. They work with a core group of vendors but also have access to over a limitless number of additional vendors. This gives Capital Gifts the unique ability to reach out in many directions to provide to their clients the most up to date, high tech and interesting gifts/awards/promotional products/wearables on the market.
In short, they make it easy for them to do business with Capital Gifts knowing they will get a high-quality product, on time and within their budget.
The most attractive part of Capital Gifts is they show Gross Profits of 50% or better for the last 4 years (2017-2020 to date).
Capital Gifts is run with two senior personnel who both sell and manage specific aspects of the business. In addition, there are currently two support personnel that provide the customer service, order management and shipping functions. The maximum number of personnel we have had is 4 full time and 1 part time. Each person is well trained and operates with a minimum of oversight.
-They continue to grow their business with a multi-prong marketing plan.
-They retrieve soloistic referrals from existing customers. Are our customers like doing business with us, they are happy to recommend us as well as provide references for our work.
-They are constantly looking for opportunities inside of our existing accounts as they are the easiest to acquire.
-They have several email list with over 20,000 working emails that promotions are sent to, some weekly, some monthly.
-They do targeted marketing with a combination of product samples, catalogs, flyers and cards.
-They are constantly working on updating and improving our websites and through the channels above to direct clients to these sites to use both as an online catalog and to order directly from.
Some of our markets have very little competition. The government and military business is always looking for Made in the USA products and we are the top supplier of these types of products. Our market is to Protocol Offices, Command Offices, Executive Branches, First Responders, and Diplomats.
In the promotional products space the competition is strong. They have been successful in this space by vertically selling within the company or law firm, so we are working with many departments at the same time. Additionally, they stay ahead of the competition by being first with what is new, providing timely virtual proofs, and customer service that is so responsive that they know we are part of their team.
In the awards space, they design or work with manufacturers to design unique pieces, therefore the competition is low. Once committed to our design, they will continue with the award for years.
Included with the sale is training for 3 months by the existing management team, all account information, records, historical documentation and etc.
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