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Profitable EVA Car Mat Business In Bucharest For Sale

Bucuresti, Romania
Asking Price:
€100,000 Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
€100K - €250K
Cash Flow:
Under €50K

For sale a profitable, fully operational EVA car mat manufacturing and e-commerce business based in Bucharest, Romania, with 2+ years of stable trading history.

The business specialises in custom-made EVA car mats produced in-house using CNC equipment and a library of 1,000+ tested digital templates. Orders are fulfilled through a proprietary multilingual online store (10 languages, 70+ car brands) supported by active paid advertising across Facebook Ads, TikTok Ads, and OLX, as well as B2B sales to taxi fleets and car dealerships.

The business generates a consistent net profit of €3,000–€5,000 per month on 300–400 orders, with an average order value of approximately €50. Revenue is stable year-round with no significant seasonality.

A key competitive advantage is the direct import of raw materials, which reduces production costs by 2–2.5x compared to competitors sourcing locally within Europe. Crucially, production currently operates at only 30–40% of full capacity — meaning sales can be scaled significantly by increasing the advertising budget alone, with no further investment in equipment required.

The business is structured as an active Romanian SRL with 6 official employees, full accounting in place, and all necessary permits. The sale includes all production equipment, digital assets, social media accounts with established audiences, a CRM system with full order history, supplier contracts, finished stock (~€20,000), and 1–3 months of transition support from the current owner.

The infrastructure is ready for immediate expansion into Bulgaria, Hungary, Poland, Greece, and other EU markets. Full documentation is available following NDA signature.

Asking price: €100,000 for 100% of the business.

Property Information

Real Estate:

Real Property Included

Living Accommodation:

No living accommodation is associated with this business.

Location:

Bucharest

Size in square feet:
150 m

Business Operation

Management type:
This business has absentee ownership.
Expansion Potential:

The business currently operates at just 30–40% of its maximum production capacity, meaning sales can be scaled significantly by increasing the advertising budget alone, with no additional investment in equipment or infrastructure required.
Three clear growth vectors are already built into the business:
1. Advertising scale-up
The existing paid traffic model (Facebook Ads, TikTok Ads, OLX) is fully set up and proven. Increasing the monthly ad spend directly converts into additional orders without any bottlenecks on the production side. Growing from the current 300–400 orders per month to 600 orders is projected to generate €7,000–9,000 net profit per month, and reaching 1,000 orders per month could yield €13,000–15,000 per month — all within the current infrastructure.
2. EU market expansion
The business is already built for international growth. The website supports 10 languages including Polish, Hungarian, Bulgarian, German, French and Italian. The digital template library covers the full European car fleet and requires no adaptation for other markets. Markets such as Bulgaria, Hungary, Greece and Poland currently have virtually no local competitors in this niche, representing a significant first-mover opportunity.
3. Product line expansion
The existing customer base, established traffic, and brand recognition create a ready platform for adding complementary automotive accessories without the cost of acquiring new audiences.
Additionally, the B2B channel (taxi fleets and car dealerships) remains underdeveloped and represents a further avenue for growth with higher-volume, recurring orders.

Competition / Market:

The business operates in the custom EVA car mat segment and holds a strong competitive position due to its direct raw material import, which reduces production costs by 2–2.5x compared to competitors sourcing materials from the local European market. This cost advantage is difficult to replicate without established supplier relationships and logistics experience built over 2+ years.
The main competitive landscape consists of local retailers and generic mat suppliers who do not offer made-to-measure products with an online configurator. The business differentiates itself through a multilingual website (10 languages), a library of 1,000+ tested digital templates covering the full European car fleet, and a proprietary online configurator supporting 70+ car brands.
Future competitive considerations may include the emergence of new e-commerce players in the segment. However, the barriers to entry remain significant: building a comparable template library, configurator, and supply chain from scratch is estimated to require €70,000–€100,000 and 18–24 months. Markets such as Bulgaria, Hungary, and Greece currently have virtually no local competitors in this niche, representing a significant first-mover opportunity for the new owner.

Reasons for selling:

The owner has decided to sell in order to focus on other international business projects. The business is being sold as a fully operational and profitable asset — not due to any financial difficulties, operational issues, or decline in performance. The current owner is committed to a smooth handover and will provide full transition support to the new owner.

Trading hours:

Monday to Friday, standard business hours. Orders are accepted 24/7 through the online store, with production and fulfillment operating during regular working hours.

Employees:
6 employees — production, sales, and marketing, all officially employed with full accounting and payroll in place.
Years established:
The business has been established and operating for over 2 years.

Other Information

Support & training:

The current owner is committed to ensuring a smooth transition and will provide full operational handover support for a period of 1 to 3 months. This includes training on production processes, supplier relationships, advertising account management, CRM system, and day-to-day operations. All processes are documented, and the existing team of 6 employees will remain in place under the new owner.

Financing available:

Yes — the seller is open to a structured payment arrangement. The sale price of €110,000 can be paid in full or in agreed instalments. Individual financing terms are negotiable and will be discussed directly with serious buyers following NDA signature.

Inventory / Stock value:
€20,000 - included in the asking price