An opportunity to acquire an established bicycle rental, workshop, retail and tourism business in the historic centre of Genoa, one of Italy’s most distinctive Mediterranean cities.
Operating since 2018, the business is located close to the Old Port, the Aquarium and the main visitor areas of the city. It serves both a loyal local customer base and international travellers wishing to explore Genoa, the Ligurian coast and the surrounding region by bicycle.
This is not a concept or a start-up requiring years of development. It is a fully operational business with:
- an established trading history;
- a substantial bicycle and e-bike fleet;
- a fully equipped workshop;
- bicycles and products held for sale;
- spare-parts and accessories inventory;
- strong online visibility and reputation;
- recurring local and international customers;
- established procedures and supplier relationships;
- potential continuity from an experienced bicycle mechanic;
- initial support from the current owners.
The opportunity may be particularly suitable for:
- an entrepreneurial couple seeking an established business in Italy;
- an international buyer interested in cycling, tourism or outdoor activities;
- an existing bicycle, travel or outdoor company seeking an operational base in Genoa;
- an owner-operator looking for a hands-on business combining local customers with international tourism.
## Business activities
The business combines several complementary revenue streams:
- bicycle and e-bike rental;
- professional bicycle repairs and servicing;
- sale of bicycles, spare parts and accessories;
- guided bike tours and visitor experiences;
- luggage storage;
- support for touring cyclists and international travellers.
The workshop provides recurring local business throughout the year, while rentals and tourism activities benefit from Genoa’s visitor economy and the city’s position between the Ligurian coast, the Riviera and the surrounding hills.
More than half of rental and tourism-related customer interactions are normally conducted in English.
## Location and premises
The business operates from leasehold commercial premises of more than 100 square metres in Genoa’s historic centre.
The premises include:
- a fully equipped bicycle workshop;
- retail and customer reception areas;
- bicycle rental space;
- storage for bicycles and inventory;
- luggage storage facilities;
- distinctive commercial furniture and fittings.
Monthly rent is approximately €1,400.
The location offers immediate access to:
- Genoa’s historic centre;
- the Old Port and Aquarium;
- hotels, guest houses and holiday apartments;
- railway and ferry connections;
- routes leading towards the Ligurian Riviera.
A new owner may continue operating the business in its present form or progressively adapt and integrate it into a broader bicycle, tourism or outdoor project.
## Financial history
Recorded annual revenue was:
- 2021: €119,967;
- 2022: €135,261;
- 2023: €108,494.
The business reported positive taxable results in all three completed financial years.
The lower 2023 revenue reflects a deliberately reduced level of operation, including 16 days of closure during August, traditionally one of the strongest periods of the season.
The business remains fully operational.
Detailed financial and tax documentation will be made available to suitably qualified prospective buyers during the evaluation process.
## Assets included
The proposed sale includes the complete operating business and its principal assets:
- established trading name and goodwill;
- operational bicycle and e-bike rental fleet;
- new and used bicycles held for sale;
- spare-parts and accessories inventory;
- fully equipped workshop;
- professional tools and technical equipment;
- commercial furniture and fittings;
- website and domain;
- established digital channels;
- operating procedures and documentation;
- supplier relationships;
- relationships with local accommodation providers;
- initial transition and handover support.
The current inventory includes approximately:
- 79 bicycles;
- three sports kick scooters;
- one electric mini motorcycle;
- spare parts and accessories;
- workshop tools and equipment;
- commercial furnishings.
The prudential value already attributed to the bicycles, additional vehicles, spare-parts inventory and commercial furnishings exceeds €42,000.
This figure does not include a separate valuation for:
- workshop equipment and professional tools;
- customer base;
- goodwill;
- online reputation;
- organic search visibility;
- website and digital channels;
- operating procedures;
- commercial relationships.
An updated itemised inventory will be made available during due diligence.
## Technical continuity
The business currently works with an experienced self-employed bicycle mechanic who is familiar with:
- the rental fleet;
- workshop procedures;
- recurring customers;
- the day-to-day technical requirements of the business.
He has a good working knowledge of English and is accustomed to assisting both local and international customers.
The mechanic has expressed an interest in discussing the continuation of the working relationship with a new owner, subject to a separate direct agreement between the parties.
His continued involvement is not guaranteed as part of the transaction, but it may provide valuable technical and operational continuity during and after the handover.
## Reputation and market presence
The business has developed a strong and verifiable reputation, including:
- hundreds of Google reviews;
- a high average rating;
- established organic search visibility;
- references in international travel blogs and guides;
- recurring local workshop customers;
- a substantial international tourism segment;
- ongoing relationships with accommodation providers;
- enquiries generated through Google, the website, telephone, messaging and referrals.
This established reputation allows a new owner to take over an active customer-facing business rather than building market recognition from the beginning.
## Buyer opportunity
The acquisition may allow a new owner to combine an established income-producing activity with the opportunity to develop additional services such as:
- expanded bicycle and e-bike rental;
- guided city and coastal tours;
- partnerships with hotels and travel operators;
- long-term rentals;
- cycling holidays and touring support;
- luggage transport and logistical services;
- additional outdoor and tourism activities.
An existing operator would be free to retain the current structure or progressively integrate the fleet, workshop, inventory, customer base and digital channels into its own organisation.
## Asking price
The asking price for the complete operating business is:
**€62,000**
Taxes, professional fees, transfer expenses and statutory charges are excluded.
A Renault Kangoo Maxi Z.E. commercial vehicle, currently used for bicycle transport, deliveries, recoveries and operational logistics, is available separately for:
**€6,000**
The current owners will provide an initial handover period of up to one month to support the transfer of:
- rental and workshop procedures;
- fleet information;
- supplier relationships;
- digital channels;
- accommodation-provider contacts;
- customer management processes;
- general operational knowledge.
The owner is selling to pursue other interests.
Detailed accounts, the lease agreement, the itemised inventory and identifying information will be disclosed to suitably qualified prospective buyers.
