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This ecommerce business sells a unique collection of presidential and constitutional memorabilia products. It has amassed a huge conservative audience which has been built up through paid advertising. The company works with a conservative based ad network that places its ads on conservative news sites. Additionally, it also works with a few affiliate networks that drive sales to the website on a cost per sale basis which keeps the ad cost low.
Sales are converted through its Shopify store with products handled through a 3PL fulfillment center. The average inventory value on hand at most times is around $50,000. The site is managed by one owner who typically works about 1 hour per day reviewing marketing, optimizing sales funnels, going over emails and developing marketing concepts to test. There are employees that are employed by the owner’s main company who handle tasks across its portfolio of businesses. They each work part-time to varying degrees on operational tasks for this business. The tasks could be consolidated and handled by one owner operator.
The company has introduced a number of new products over the last three months or so that have been very successful. Sales are up 92% in just the 4-month period of Nov’20-Feb’21 over that same period last year (Nov’19-Feb’20).
New products released over recent months have taken off!
Established Revenue Stream
Huge Email List: Total ~500k/Active 250k
Large Customer List ~40k
High Customer Repeat Purchase Rate
Key advertising relationships to reach conservative audience directly without the need for Facebook or Google
Building on its solid performance and well-established foundation, this business is perfectly positioned for a new owner to take the site to the next level of growth by increasing the current products that its customers love to buy and further building out the affiliate channel.
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