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Reference: 56714

ID: MV0272

Social Media Niche Display Advertising Business

United States

The website includes a custom redirect module and thanks to a team of freelance writers and editors, the Sellers spend minimal time maintaining the site at this time.

Reference: 56714

ID: MV0272

Register Interest
Revenue:
$1.96m
Profitability:
99%

Business Description

The WordPress site aggregates viral content from social media and drives traffic through a network of Facebook pages. The business features a portfolio of content sites (11 additional domains in total) with a majority of traffic generated from 10 Facebook pages.

The business features a redirecting system that helps redirect all published content across all the different included domains, and limits the main domain from being affected.

A fully developed dashboard is also included where influencers can sign up from social media and automatically track their revenue based on a fixed price method. The dashboard works with multiple websites which automatically counts clicks and the admin can approve and edit users with ease. No weekly or daily maintenance is required on the website, redirection system, or influencer dashboard.

Financial Summary

This business is 100% display advertising and all revenue is generated from using Adsense, Underdog Media, and BCM display ad networks. The top three traffic channels for this business include Facebook pages redirects (86.51%), social media (12.56%), and direct (0.55%) signals. The top three countries generating the most traffic to the business include the US (46.52%), GB (15.77%), and AU (8.72%) audiences respectively.

Investment Rationale

Opportunities for growth according to the Seller include growing more social media pages and bringing on more social media influencers to drive traffic to the site. The Seller also mentions that adding more high-quality content will increase the chance of these posts going viral which in turn will help increase traffic and revenue for the business.

The Seller has not devoted any time to building an email list which serves as another growth opportunity for the Buyer to consider. More information will be provided to active Buyers.

Customer Overview

This business is 100% display advertising and all revenue is generated from using Adsense, Underdog Media, and BCM display ad networks. The top three traffic channels for this business include Facebook pages redirects (86.51%), social media (12.56%), and direct (0.55%) signals. The top three countries generating the most traffic to the business include the US (46.52%), GB (15.77%), and AU (8.72%) audiences respectively.

Employee Overview

The Seller and their partner have outsourced a majority of the workload to three employees and 10 freelance writers. The employees edit content and publish social media posts and links on the 10 Facebook pages every day. The 10 freelance writers help produce new content for the site as needed. The Seller and their partner will review and publish all new content as they are the most familiar with the business brand voice and what their audience enjoys most to make posts go viral.

To enquire, you will need to complete our Investor Verification Process and sign a Buyer Consent Form.

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