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Reference: 13663

ID: MV0481

Real Estate Professionals Webinar Training Service Company, Ontario, CA

United States, Canada

Providing training to real estate professionals on how to generate leads using online webinars.

Reference: 13663

ID: MV0481

Register Interest
Revenue:
$1.29m
Profitability:
49%

Location

Operating in Ontario, Canada.

Business Description

The company’s trainers conduct one-on-one training calls with real estate agents and mortgage agent/loan officers on how to duplicate their system to host a successful webinar

In its short time since inception, the company has experienced tremendous success having grossed over $2M CAD to-date! The business continues to experience growth with revenues up 113% and profits up 51% for Jan-Jun’22 over the same period last year.

Main Source of Revenues: Sale of two marketing training programs.
Recurring Revenues: Monthly recurring CRM subscription.
  • The webinar marketing approach has proven to be a very successful tool to market their clients’ services and they have a very high satisfaction rate with the program.
  • Each client receives one-on-one support to ensure their success.
  • 50%-60% profit margins with little overhead.
  • The webinars are a high-ticket programs ranging from $4,000 - $8,000 USD with an average LTV of $5,000.
  • No direct competitors who are teaching a similar type of program.
  • Proprietary Process - Custom CRM platform for clients.

Financial Summary

TTM Gross Revenue - $1,289,032 USD  ( $1,659,178 CAD )
TTM Cash Flow - $631,798 USD  ( $813,219 CAD )
*Converted from CAD to USD at the exchange rate of 0.77691 on 6/30/22. USD equivalent at time of sale will vary based on exchange rates.

Investment Rationale

We offer a very unique solution for our clients that works much better than other forms of advertising and we are the only company offering this type of service. One of the few marketing companies that offers a unique solution for real estate/mortgage lead generation. 
Very high satisfaction rate among their clients unlike most real estate marketing companies
Some strategies for future growth include:
  • Implement a referral system for clients to refer their colleagues to the program.
  • Add more marketing channels: Google (PPC), Cold email, Affiliates networks.
  • Increase price from a one-time fee to a recurring model for extended support and training.
  • Upsell - build a coaching program focused on sales training to teach agents best practices for closing the leads/prospects generated from the webinar.
  • Package the initial webinar program into a video training program that can be used as a downsell. This will eliminate a sales rep & trainer function which will increase margins. This will not replace the original program but can be introduced to prospects who cannot afford the $5k program in order to maximize leads generated from marketing.

Team Overview

Owners
The business is successfully run by three owners:
  • Manages Sales Team and Oversees Operations (FT)
  • Website Development/IT - product development and software/coding (FT)
  • Case Study Interviews -the face of marketing (PT 1-3 hrs/week)

Employees (All FT)
  • 1 - Manages training team and conducts support calls
  • 1 - Handles all day-to-day admin/operational tasks
  • 4 - Main role is to conduct training calls with clients
  • 1 - Conducts sales calls with prospective clients

Contractors
  • 1 - Media buyer and manages Facebook Ad campaigns (5-10 hrs/week)
  • 1 - Sales coach/trainer (2 hrs/week)
  • 2 -Conduct sales calls with prospective clients (40 hrs/week)

Training and Support
  • All the employees and contractors are willing to continue with a new owner.
  • One of the owners has extensive knowledge and experience with the product and is willing to work with the new owner to provide support.

To enquire, you will need to complete our Investor Verification Process and sign a Buyer Consent Form.