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Reference: 13661

ID: MV0479

Premium Skincare E-Commerce Company Operating In London, UK

Canada, United States, United Kingdom

Products at an affordable price to make it accessible to every woman around the globe.

Reference: 13661

ID: MV0479

Register Interest
Turnover:
£1.31m
Profitability:
18%

Industry Overview

According to P&S Intelligence, the market is expected to grow at a CAGR of 8.1% from $191.5bn (approx. £139bn) in 2019 to $421.4bn by 2030.

A report by the Market Research company identified the following key findings of the anti-aging market:
  • A booming geriatric population is the strongest driver for the market
  • Anti-wrinkle products continue to witness the highest sales of product categories
  • Generation X (those born between the mid-1960s and early-1980s

Location

London, UK

Business Description

Affordable products, made possible by cutting out the middleman and establishing a partnership with laboratories that formulate products for the most premium brands in the world utilizing unparalleled technologies.

The inspiration was to merge the best of eastern and western culture and use it to create exceptional skincare solutions that are in harmony with nature. Their products are never tested on animals making their products cruelty free.

The company's products are sold predominantly through their e-commerce site but in the past year have included selling their products on Amazon UK to expand their offerings.

  • Unique formulation - Impossible to 100% duplicate
  • Exclusivity agreements with suppliers
  • Access to the best laboratories in South Korea
  • Full anti-aging range ready to be scaled internationally
  • New product launches underway
  • Ability to develop more products (skincare & cosmetic) with existing Korean suppliers
  • Advertising Features in Vogue, Vanity Fair & Glamour
  • Large Facebook and Instagram following - 10k+

Financial Summary

Gross Revenue - £1,309,770 GBP  ($1,594,972 USD)
Cash Flow - £236,717 GBP  ($288,262 USD)
*Converted from GBP to USD at the exchange rate of 1.21775 on 7/31/22. USD equivalent at time of sale will vary based on exchange rates.

Total Current Inventory: £85,210 GBP
  • Stocked at 3PL Warehouse: £38,210 GBP
  • Currently on Order: £47,000 GBP

Investment Rationale

The business teamed up with some of the best skincare experts and laboratory in Seoul, South Korea to fusion their approach to unparalleled technologies and expertise. The partnership includes exclusive agreements which can be transferred to a new owner. In addition, it has 3-4 manufacturers that can produce their formulations as needed.

The business also stocks 100% of their Inventory at a 3rd party fulfillment center.

Growing since inception:
  • Sales are up 29% and profits up 21% in the current TTM period through July’22 over the prior
    Fiscal Year period FYE Mar’22.
  • Sales and profits for Apr – July’22 are up
  • Sales and profits for Apr – July’22 are up triple digits %’s over the same months in 2021. 

After building and growing to its level of success, the owners have decided to sell the business at this juncture in order to realize capital to fund other ventures.

Customer Overview

With a large loyal customer base, the majority of sales are from customers between the ages of 25 - 54 years of age and located mainly in the UK.

  • Percent of Revenue - 100% UK
  • Customers - 37,879
  • Email List - 45,463
  • Average Ticket Price - £34
  • Sales from Return Customers - 44%
  • Average Cost Per Acquisition - £9

Team Overview

Owners
This company is run by 3 owners each contributing a combined total of 40 hours per week. Tasks involved include: accounting, overseeing PPC and paid social, copywriting, brand development, product development, managing suppliers and creative content.

Employees
One employee who started in Feb 2022 who works about 10 hrs/wk managing affiliates, social media accounts and influencers.

Agencies
In addition, the company has 3 Agencies:
• Email Marketing Agency - creates and designs email campaigns
• Customer Support Agency - 2 full time agents
• Amazon Ad Agency

To enquire, you will need to complete our Investor Verification Process and sign a Buyer Consent Form.