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Reference: 13603

ID: MV0196

Digital Education and Ecommerce Business for Mom Entrepreneurs

United States

This is a digital education and e-commerce business offering a variety of on-demand video based online courses designed to help moms build profitable internet businesses with a foundation of blogging.

Reference: 13603

ID: MV0196

Register Interest

Industry Overview

There are many advantages over the competition some of which include:

  • Many more products, at better prices - much more affordable
  • Larger audience
  • Deeper sales funnels
  • Specific Niche – targets moms

Business Description

This business began as a hobby that provided the owner with flexibility in order to spend time with her family while creating an income stream. Today it has helped educate and empower over 100,000 moms to build flexible and profitable online businesses!

The site generates revenues from digital online courses, eBooks, printables, templates and affiliate marketing. It has a huge audience with nearly 28,000 Facebook followers, 55,000+ Pinterest followers, 5,000+ Instagram followers, 998,500+ YouTube views and 21,000 YouTube subscribers.

The owners each work part-time focusing on customer service, overseeing content creation, email broadcasts, updating products, social media engagement, technical support, managing & improving the sales funnels, creating live video content and marketing. There is a VA who handles customer support & general admin tasks, and a writer who writes the blog posts and organic content.

Financial Summary

The business has experienced YOY growth. Its success has continued this year with sales up 8% and profits up 8% for Jan-Aug 2021 over the same period in 2020.

Investment Rationale

Key Benefits:
  • YoY Growth
  • Very strong brand loyalty. In the industry, this brand is consistently recommended and supported by the mom-demographic
  • Over 100,000 Students to-date
  • Huge Social Media Presence - over 1.1M Followers Combined
  • Large Email List ~70k
  • Key Established Relationships
  • Largely passive business to operate, simply hire out customer support (minimal), and feed additional traffic into the proven funnels

A few ideas for Future Growth include:
  • Restart Subscription Box
  • Restart Facebook Ads
  • Create a Premium Community

To enquire, you will need to complete our Investor Verification Process and sign a Buyer Consent Form.

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