This is a customer referral business utilizing websites focused on electricity procurement. Expansive organic keyword content generates over 10,000 unique site visits each month by customers who are shopping for electricity services. This company offers a variety of electricity plan options to 400 Texas cities through affiliate partnerships already established with multiple retail energy providers. Electricity plan options offered include prepaid, variable-rate, fixed price, 100% renewable and free kilowatt-hour deals. The company is paid a commission by the retail electricity provider for new customer enrollments as well as a paid residual for the lifespan of each customer referral.
- Instant cash flow
- Massive expansion opportunities throughout the world – deregulated electricity is not limited to just Texas or the 16 deregulated states in the US
- Branding opportunities for top player in deregulated energy markets worldwide
- Competitive market share for prepaid electricity
- Organic traffic up to 14,000 users a month currently which would otherwise potentially cost $100s of thousands in paid traffic costs
- Huge sales funnel for consumers with high LTV
- Thriving energy blog content
- Top ranking Spanish keywords with 100% human translated content
- Additional relevant domains included with the sale, some of which are developed. One in particular is already established and performing well.
The company has an advantage over the competition because it is a brokerage site that sells all types of energy products with a broad range of keywords. It also leads in Spanish rankings, which some REPs don’t optimize for.