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Reference: 13572

ID: MV0191

Deregulated Energy Broker Lead Generation Business

United States

A huge opportunity to gain market share and a strong foothold in the deregulated energy retail market in Texas as well as the blueprint for expanding into other deregulated energy markets.

Reference: 13572

ID: MV0191

Register Interest


Tarrant County, Texas

Business Description

This is a customer referral business utilizing websites focused on electricity procurement. Expansive organic keyword content generates over 10,000 unique site visits each month by customers who are shopping for electricity services. This company offers a variety of electricity plan options to 400 Texas cities through affiliate partnerships already established with multiple retail energy providers. Electricity plan options offered include prepaid, variable-rate, fixed price, 100% renewable and free kilowatt-hour deals. The company is paid a commission by the retail electricity provider for new customer enrollments as well as a paid residual for the lifespan of each customer referral.

Key Benefits
  • Instant cash flow
  • Massive expansion opportunities throughout the world – deregulated electricity is not limited to just Texas or the 16 deregulated states in the US
  • Branding opportunities for top player in deregulated energy markets worldwide
  • Competitive market share for prepaid electricity
  • Organic traffic up to 14,000 users a month currently which would otherwise potentially cost $100s of thousands in paid traffic costs
  • Huge sales funnel for consumers with high LTV
  • Thriving energy blog content
  • Top ranking Spanish keywords with 100% human translated content
  • Additional relevant domains included with the sale, some of which are developed. One in particular is already established and performing well.
The company has an advantage over the competition because it is a brokerage site that sells all types of energy products with a broad range of keywords. It also leads in Spanish rankings, which some REPs don’t optimize for.

Financial Summary

Revenue: $430,047 
Profit: $390,047

Investment Rationale

There is a tremendous value in the organic traffic which would otherwise potentially cost $100s of thousands in paid advertising costs for the main keywords as well as the value of its huge sales funnel for consumers with high LTV.

Without any paid advertising, the company had been experiencing YOY growth over the last few years. From 2017 to 2019, the company had seen double digit percent growth rates in sales & profits! There is a massive opportunity to increase revenues through the established partnerships offering post-paid, solar systems and commercial electricity plans.

This business is primed for other opportunities in the American and global energy markets. Some strategies include: Easily Expand into Other Deregulated Markets, PPC, Continue Blog, Implement Local SEO Strategies, etc.…

To enquire, you will need to complete our Investor Verification Process and sign a Buyer Consent Form.

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