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IWG is a multinational provider of flexible serviced offices, coworking spaces, business lounges, virtual offices, meeting rooms, and video teleconference services, employing over 10,000 people in over 3,400 locations across 120 countries. The group provides services to over 2.5 million individual clients across the globe.
A proven business model fine-tuned for success.
IWG uses a simple and easy-to-operate business model with minimal staff required. This is a multi-unit opportunity and investors are expected to own and operate at least three sites in an area.
There are 5 simple steps to owning and operating an IWG franchise business:
1) Secure space - A great property deal
2) Fit-out & brand - Maximised space efficiency
3) Selling our space & services - Generate revenue & sell the value
4) Upsell - Increase revenue through additional services
5) Retain & grow - Retain customers for sustained long-term cashflow
The IWG team will help Franchise Partners throughout this process so you have an understanding every step of the way.
Business is booming
By 2030, it is predicted that 30% of all commercial real estate will be flexible workspace while flexible working will be worth AUD 14,5 trillion+ to the economies of 16 leading countries that include Australia.
The flexible workspace sector has reached a tipping point. Following many years of continuous growth, global demand for temporary offices, meeting rooms and coworking areas is set to explode. The structural shift towards flexible workspace and away from conventional leasing is accelerating for corporates and SMEs of all sizes.
Entering the market now, as an early adoption franchise partner, will enable you to diversify away from traditional industries and generate strong returns on franchise investments right from the start. In addition, Franchise Partners can make any space work from a single floor through to a whole standalone building.
IWG has gained an exceptional reputation worldwide. They have helped more than 2.5 million people to work more productively. This is a brand new franchise investment opportunity. Be a part of the fast-growing workspace and coworking market and be the next franchise partner of IWG.
Brisbane is the capital of the Sunshine State and is blessed with tranquil subtropical weather all year round. With award-winning food and wine, a chock-full events calendar, adventurous activities, and scenic views. North of Brisbane suburbs includes Wavell Heights and Zillmere. IWG brands such as Spaces and Regus will benefit from locals, national and international tourists using IWG products and services.
IWG uses a range of dynamic marketing activities including digital and advertising. IWG run global and local campaigns to acquire customers. Marketing materials are customisable for each location through IWG’s proprietary PAL system – allowing for quick marketing collateral to be generated whilst saving on third-party agency costs. Franchise Partners will get access to IWG’s 2.5m international customers with members able to use any centre across the globe. This, in turn, attracts a huge number of large corporations as part of the network.
IWG’s innovative proprietary systems enable Franchise Partners to enhance efficiency and drive cost savings and revenue. Infrastructure tools include an online training academy, IWG Intranet and a global CRM system. Regional support centres cover all time zones and allow centralised management of sales enquiry handling, customer service and all back-office processes to allow front line centre staff to focus on local sales conversion and customer relationship management to improve retention.
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