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5 Star Luxury Boutique Hotel In Ubud, Bali For Sale

Ubud, Bali, Indonesia
Asking Price:
$2,255,000 (USD) Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
$575,000 (USD)
Cash Flow:
Not applicable

A rare opportunity to own an Award Winning hotel, only a ten minute walk from the Ubud Palace in the center of Ubud, nestled in a lush green setting surrounded by terraced rice paddies & tropical jungle.

TripAdvisor “Best of the Best” Awards LUXE Villas Bali for three consecutive years (2018, 2019, 2020) The # 1 Best Small Hotel in Indonesia, #6 in Asia, #12 in the World. Trip Advisor did not grant awards to Indonesia in 2021 given Bai was closed to tourism.

Available upon request

This comprehensive, 17 page book, provides a detailed scope of the construction & engineering of the buildings, expansion opportunities, the land, location, corporate structure, ecological footprint, online reputation along with an overview from the founder of the LUXE Experience.

Available upon request & requires the signing of a Non Disclosure Agreement.

This presentation provides a comprehensive detailed overview of the Past, Present & Future financial data along with KPI reports & historical statistical data. Included in this presentation is a 10 year sales forecast accompanied with 10 year P & L forecast & an extensive Marketing plan. Operations day to day operate on a positive cash flow.


The hotel consists of two Luxury Villas (each 384 M2 / 4,100 FT2), four spacious Luxurious Suites, all with marble wrapped 5 piece spa bathrooms.

The property boasts an Award Winning semi fine dining restaurant that seats 22 guests. The Grill @ LUXE is ranked as one of the Best Steak & Barbeque dining venues in Bali with a exceptional reputation reflecting extraordinary dining experiences,

The entire property enjoys a sophisticated German engineered water filtration / sterilization system providing drinking water from every tap & three fresh water, chemical free infinity pools.

90% of the staff have been part of the LUXE Villas Team since the business launched in 2015, always committed to our excellence in everything we do.

Fully licensed for foreign ownership including all assets & freehold land.

For more information, please contact us by using the form below.

Property Information

Real Estate:

Real Property Included

Living Accommodation:

You can choose to live in one of the Emerald Villas, as the owners did until December 2021.


Central Ubud, 1,400 M from Ubud Palace in Central Ubud on the famous "Juwuk Manis Rice Field Walk" in a green zone of working terraced rice fields.

Premises Details:


1. Land area: total 4,900 m2 (52,743 sq. ft.),
2. 900 m2 (9,687 sq. ft.) – freehold
3. 4,000 m2 (43,055 sq. ft.) – on long term lease for view rights on all sides of the hotel - 23 years remaining on the leases


Building Finished Floor Area: 1,463 m2 (15,747 sq. ft.)

• 2 x The Padi Suites - Ground floor for 2-3 guests - each 81m2 / 872 sq. ft
• 2 x The Penthouse Sky Loft Suites - luxurious two-floor suites for 2 guests-each 162 m2/1,744 sq. ft
• 2 x Emerald Villas-luxury three-story villas with private pools for 2-6 guests-each 384 m2/4,133 sq. ft
• Modern Semi fine dining restaurant with seating for 22 guests-completely renovated in 2020
• 3 fresh water, chemical free pools: 1 shared pool for the four suites, 2 private pools, one at each villa
• Hotel Reception, Administration office, Executive office, Gift shop. staff room, Stewart Kitchen, public toilet, Restaurant, storage - 209 m2 / 2,250 sq. ft

More comprehensive details are available in THE LUXE PROPERTY PRESENTATION BOOK


THE LUXE LOUNGE: This property is rented for ten years and will serve as an in town drop and pick up point for hotel & restaurant guests. A luxurious lounge, in the design stage, construction planned to begin in September 2022 with concierge services, exclusive to the LUXE Villas & The Grill @ LUXE guests.

Size in square feet:
52,740 f2 / 4,900 m2

Business Operation

Expansion Potential:

There is an opportunity to expand the hotel by building 6 one-bedroom villas, gym, yoga studio & massage spa on a nearby rice-field.


Competition / Market:

Unique selling points.

• Location, Location, Location: 3 minute scooter ride, 10 minute walk to the center of Ubud, set amongst working terraced rice fields.

• Ranked as one of the most spacious accommodations in Ubud.

• All areas of the property have & are maintained to very high standards.

• Quality: All areas of the hotel and restaurant are built to the highest standards, engineering, materials & craftsmanship. All interiors are beautifully designed to capture the essence of an elegant residential feel, styled with luxurious finishes, fabrics and materials.

• Ecological commitment: The German Engineered water purification system / sterilization produces drinkable water from every tap along with chemical free fresh water for pools, solar-powered assisted water heaters & LED-lighting throughout the property, reducing the properties ecological footprint.

• Excellent reputation & multiple awards: TripAdvisor "Best of the Best" awarded LUXE Villas for three consecutive years (2018, 2019, 2020) The #1 Best Small Hotel in Indonesia, #6 Best Small Hotel in Asia, #12th Best Small Hotel in the World.

• 69% of the total reservations received are made on the direct website. By industry standards this is an extremely high achievement, leaving opportunity in the extensive forward marketing plan to achieve an 80% occupancy with an plan to focus on OTA partnerships (Air BNB, Air BNB LUXE, Booking, Expedia and their sub brands)

• 5 STAR RATING: In 2020 LUXE Villas Bali star rating was elevated from 4 star to a 5 star hotel. Statistical data proves 5 star hotel searches are the highest search category resulting in a much higher online exposure in hotel searches.

• THE GRILL @ LUXE SIGN: IN 2021 we negotiated (15 year rental) of a space to install back lit sign on the corner of JL Kajeng & Ubud main road, one of the busiest streets in Ubud, walking & vehicle traffic. The sign is located 80 meters from the LUXE Lounge.

Reasons for selling:


Trading hours:

24 / 7 - 365 days of the year

Years established:

Other Information

Support & training:

Transition assistance included in the purchase. Experienced management team in place.

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