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Established wholesale & distribution business, exclusive premium imported liquor brands. Multiple sales channels including large national bottle shop & liquor stores, pubs, online retail direct to consumer.
About The Business
For the last 15 years this family-owned business has been on a mission to seek out the best tasting premium spirits and import them to Australia. They have established direct and exclusive relationships with distilleries in the best regions for their chosen spirit category. The business works directly with the finest distilleries to import a variety of the highest quality products.
The products are distributed and sold nationwide through a number of channels including:
● Online direct to consumer via their own ecommerce website
● Off-premise retailers including a large nationwide retailer (with a network of liquor stores across Australia) and distributors across multiple states.
● On-premise clients – venues, pubs and bars
There is an exciting opportunity to take this business to the next level by:
● Expanding distribution and retail channels.
● Tapping into different traditional marketing and digital marketing activities
● Expanding the online business and
● Increasing the premium spirit range
Over the last few years, demand for this category of premium spirits has been experiencing significant growth globally. Premiumisation is a key driver, and this business is well positioned to take advantage of this growth due to the brands they have selected. These brands and products are steeped in rich history, with backstories and traditions that are highly appealing to consumers.
After 15 years in the industry the owner has established systems, supplier relationships and customer service practices and is willing to help a new owner transition effectively.
● Exclusivity with a number of imported lines from highly regarded premium alcohol distilleries.
● Long standing distribution and wholesale client relationships
● Exceptional reputation in the market.
● Nationwide distribution
● Further opportunity to grow distribution and retail partners.
● Ability to add additional products from other regions to their premium range. Huge opportunity to scale their ecommerce sales & attract a higher margin. Significant untapped marketing opportunities.
● Industry experiencing global growth, with Australia on the cusp of this.
● The vendor is willing to help the buyer with handover transition and direction.
The warehouse is situated on the Central Coast of NSW. A new owner could relocate the business or could take over the lease.
The business has a number of exciting opportunities for growth including:
● Expanding retail & distribution partners (with discussions underway).
● Adding additional products from other premium distillers.
● Developing a private label for the market.
● Improved marketing activities – multiple opportunities and many quick wins such as social media campaigns, email marketing, SEM and a variety of other digital options that have been relatively untapped.
● Growing the online webstore – online sales have grown during COVID with minimal effort. There is significant opportunity to ramp this up.
This business would be a highly advantageous “bolt on” for any new owner or existing industry business.
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