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We are selling a very successful fully integrated business consisting in 3 separate businesses which are working as a group: a gold jewelry with precious stones full production line, a boutique luxury store located in a high-end fashion mall and an e-commerce internet store. The business is located in Bucuresti, Romania.
The production line is based not very far from the main airport and it is an outstanding technologically line, with equipment and tools supplied from Germany, Italy and Swizerland, consisting in molding dept., wax modelling and injection dept., investment powder dept., induction casting under inert gas, bench working, stone setting, QC and photo data base. Bench working and stone setting includes high advanced processes too, such are: micro-welding in Argon gas, gold and Rhodium platting, micro-setting etc. The deal includes extensive know-how hand-over. The production premises are leased at a great rent value.
The retail business is run under a 17 years old registered trade-mark brand, which is quite well known in the local market. The products mix consist of the own-made gold jewelries with precious stones, plus additional items like Swiss gold investment bars and luxury furs, eventually. The transaction includes the lease contracts, the store amenities, fixtures, furniture and decorations, plus the current stock and both registered trade mark brands. The store furniture is made of massive oak wood and St. Gobain glass, decorated with golden illuminated onyx and the store flooring is fully high quality marble. The sales consultants’ team is very well trained and well experienced. The store has the highest security standard, including high security-safe, CCTV system with on-line connectivity and alarm system, having barely no pilferage records.
The e-commerce website is run under a 7 years old registered trade-mark brand and is offering a wide variety of gold jewelries with value price point, having great profits while low running costs. The e-commerce platform was a tailor-made project and investment, having a great admin platform and beside the products range sections is having also an extensive encyclopedia for the gold, precious stones and the natural pearls.
Overall, it’s a Group business with high profitability, great flexibility inside the business and for the customers needs, with very good development potential and with great credentials. The selling/buy-out deal will include also an extensive and detailed development plan, including other synergical businesses opportunities too.
Till 2020 and renewable
€69,000 per annum
The group business is having great locations with the production line in a secured and adequate building, the luxury boutique is located on the top-fashion mall of Bucuresti, while the e-commerce is an on-line business run from the office with barely no costs.
The production premises are leased, being in a very nice and quiet neighborhood, yet easy for acces; the retail luxury boutique is hosted in the greatest retail and richest customer’s area within the top-fashion mall of Bucuresti.
The selling package is also including a fully detailed business plan for expanding the business which provides all the current opportunities for production and retail, like: opening 1 more store in Bucuresti's downtown jewelries street and 2 more stores in 2 very good cities of Romania. These stores expansions can nearly triple the net sales and profits, while the running costs are significantly lower than in Bucuresti. Besides, as the buyer will be the owner of the trade-mark brands too he/she will have the opportunity to develop a Franchisee network with some 3 to 5 additional store partners’ portfolio, plus some additional wholesale range for the lower purchase power of some 15 to 20 potential customers in the country side, if desired to extend to maximum possible in time. Another side but inter-related business can be a tools and equipment store for jewelers, as currently are only 2 players with extreme high prices. Currently we are buying tools and equipment from Germany and Italy at significantly lower prices than in Romania, which indicates a great additional opportunity.
Last, but not least, the business plan includes a chain of small stores for gold acquisition from regular population.
All these opportunities will heavily increase the overall turnover and will significantly multiply the profits with just a very small investment capital add-on compared with the generated profits potential and with low operational costs.
As a group business of jewelries production + luxury retail + e-commerce business we have many advantages towards the competition, such are: own production line, variety and flexibility of models, shorter delivery terms, tailor-made designs to the customer's orders details, flexible conditions for made-to-order models etc. No real threats from competitors’ activities as mostly are based on importing jewelries and higher priced and with extremely limited flexibility on services, compared to us.
Lack of capital for expansion and for the business development versus the real opportunities.
Production: Mon-Fri 9:00-17:30
Luxury jewelries boutique: all year long 10:00-22:00 except the X-mas and Easter days (according to the mall time schedule)
e-commerce: non-stop via internet
After selling and exiting the business we will provide full, extended and complete know-how training continuously for several months (up to 3 if necessary) and after that period we can become business consultant on-request.
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