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The Wheel Specialist - Wheel Repair Franchise

Automotive wheel refurbishment franchise, the first in the UK to operate from fixed premises, allowing maximum business growth & profit.

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Territory Information

Location:
Bradford
Franchise Fee:
£34,997
Liquid Capital:
£75,000
Profile

The Wheel Specialist

About The Company

The Wheel Specialist

At The Wheel Specialist, we help luxury car enthusiasts turn their passion for quality into a profitable business, even without industry experience. With our management franchise, you’ll bring finesse to customers’ alloys with our full support.

We first started franchising in 2006, but our model is built on the success of a business founded in 1955! Three generations later and we continue to thrive through recessions, the pandemic, and economic crises. We now have over 25 franchisees across the UK, delivering what our customers want: alloy refurbishment – and in 2021 we celebrated the refurbishment of our one millionth wheel!

As members of the bfa, we use our expertise to support people like you, to grow a business you’ll be proud of. Built on an ethical approach to business management, you’re in business for yourself; never by yourself.

Why Choose The Wheel Specialist?

In a world filled with uncertainty, The Wheel Specialist network continues to thrive. It’s why 92% of our franchisees smashed through sales records for the start of this year, compared to last year – which was also a record sales year.

This is because we’ve developed a management franchise already proving to be successful for those who follow the model; combining their determination with our support, training, and guidance.

With your own The Wheel Specialist franchise:

  • Your staff will help to deliver job satisfaction to our collective 20,000+ trade and public customers each year.
  • You’ll also enjoy a share in the total quotable work received by the network: £30m p/a, which is what makes The Wheel Specialist a great opportunity.

So, if you decide ours is the right franchise for you, we will provide you with:

  • A heritage of success from which to grow
  • Full technical and business training so you understand what you’re offering
  • Business management support throughout, so you can build your business
  • Marketing guidance, including 200 trade leads, to help you start strong
  • A dedicated trade sales rep to sell on your behalf, for the first few weeks you’re open
  • Our customised CRM and our contactless customer processing system

What we do best

The strength of The Wheel Specialist lies in the quality of service our franchisees’ teams offer customers and their cars, whilst their wheels are being refurbished:

  • We offer a variety of finishes and colours to meet any request
  • Customers can also choose additional services, or purchase home wheel care products, giving you additional revenue sources
  • And because you’ll be operating from your own The Wheel Specialist showroom, rather than from a van:
    • customers appreciate a professional and friendly experience
    • whilst your staff can work in all weathers, ensuring a rapid turnaround of the job to a superior standard

It’s all this and more which will set you apart from the competition, as you build trust with customers.

Benefits:

The Wheel Specialist

Having refurbished over a million wheels, The Wheel Specialist will show you everything you’ll need to fully understand your business and deliver the quality service customers expect.

  1. A heritage of success for a future-proof opportunity. We’ve been operating as a business since 1955; we know what customers want, and how to deliver it. By following our model, you can aim to breakeven within 12-18 months. In fact, the start of 2022 saw 92% of our franchisees smash through record sales, compared to the previous year which was also a record year!
  2. Full training for both yourself and key staff. This includes: operational and technical training, sales training to convert leads generated for you from our customer website (including 200 trade leads upon opening), HR, health & safety, and business management. This helps you manage your staff, as well as your customers, and your business growth.
  3. Full support with ALL aspects of starting and growing your new franchise. Our senior head office team are hugely passionate and have all been with the business for years, giving you decades of experience to lean on. They’ll work with you to find the right location for your showroom, regularly check how you’re doing as you prepare to open, then stay in supportive communication throughout the lifetime of your franchise.
  4. A dedicated sales rep. As sales experts, they’ll help secure your first customers in the early weeks of opening, attending trade customer visits on your behalf. This leaves you free to focus on everything you need to do as you start your new business.
  5. A network of collaborative franchisees to mentor you. As Jon King from TWS Cardiff says, “No matter what the question – technical, customer-centric, or business management – someone in the network will have the answer!”

Franchisee requirements:

You don’t need experience in wheel refurbishment to run a management franchise with The Wheel Specialist. However, many of our 25+ franchisees are passionate about quality products and services.

You’ll need to be open to learn The Wheel Specialist way, and align with our mission to exceed customer expectation. In addition, you’ll also need:

  • an ability to manage your people
  • a desire to know every aspect of how your business works
  • and the ambition to grow it

Financial Information

  • Franchise Fee: £34,997
  • Minimum Investment: £75,000
  • Minimum Liquid Capital: £75,000

 

Testimonials
First Class Operation
First Class Operation
“The owners of the franchise Neill and Ginny along with their franchise team have put into place a first-class operation giving loads of support and encouragement from the moment we joined. Leads continue to flood in, the month before we opened, we quoted over £30k and this increases month ...
Top Business Model
Top Business Model
“The TWS franchise model appealed as there were instant credit available with suppliers, the best equipment available, access to web generated enquiries and the model and process used was exactly what I was looking for.” Willie Forsyth – The Wheel Specialist Aberdeen
Impressive Product
Impressive Product
“We were looking for a long time for a franchise business to invest in. After hours, weeks, months and years of scouring the internet it was by chance we came across The Wheel Specialist, after having some work carried out by another franchise. We were so impressed with the finished product ...
High Levels of Support
High Levels of Support
“We liked the possibility of starting our own business quickly and with the benefit of high levels of support. We also found that obtaining business funding was easier when lenders could view the performance of other TWS franchises.” Scott Christie – The Wheel Specialist Glasgow (North)
Professional Team
Professional Team
“I was looking at getting into the Motor Trade via the franchise route. The Wheel Specialist prospectus was very professional and went into a lot more depth than many of the others. A couple of phone calls and a visit to meet the people behind it sealed the deal.” Colin Smith – The Wheel ...
Great Support System
Great Support System
"I chose to become part of The Wheel Specialist network after many months of extensive research because they were the only company that convinced me that they were committed to building a long-term relationship for the benefit of both parties.” Brian Scott - The Wheel Specialist Leeds
John Leggat – Bristol Franchisee
John Leggat – Bristol Franchisee
05 January 2016
Good Morning, Just a quick note to say thank you to yourself and your AMAZING team for all the help and support over the last few months! Finally made it through opening day and we at TWS Bristol are now looking forward to continuing the hard work and reaping the rewards. Finally, thank you ...
Andy Thompson – Manchester Franchisee
Andy Thompson – Manchester Franchisee
05 January 2016
As with any new venture you are always nervous about how you will generate your business but I’ve been overwhelmed with the response we’ve had so farin Manchester. We are in the process of setting up the unit but are already receiving loads of requests every day from people wanting their ...
News
A strategic approach to selling to the trade
A strategic approach to selling to the trade
If you’re wanting to start a business, but have no idea about some aspects of running a business, such as sales and marketing, then franchising may be the best approach for you. When you run your own business, there’s no escaping it: Sales and marketing becomes part of your toolkit ...
How to thrive in a downturn? Good old-fashioned hard work, says Aberdeen franchisee Willie Forsyth
How to thrive in a downturn? Good old-fashioned hard work, says Aberdeen franchisee Willie Forsyth
04 January 2021
What do you do if you’re a successful business owner and an economic downturn makes it look as if the wheels are about to fall off your livelihood? “You get off your arse and go out and find new customers,” says Willie Forsyth - and that’s exactly what he did. As the owner of The Wheel ...
Lights, camera, action! How The Wheel Specialist’s man in St Albans became known as a polished performer
Lights, camera, action! How The Wheel Specialist’s man in St Albans became known as a polished performer
04 January 2021
It’s a tough life, but someone’s got to do it. Having to work with McLarens, Ferraris and Aston Martins and prettifying cars for Premiership footballers and reality TV stars isn’t for everyone, perhaps, but John Tice has somehow managed to put up with it for the past seven years. He’s also ...
Wheel Specialist franchisees set to win more business from motorsport sponsorship
Wheel Specialist franchisees set to win more business from motorsport sponsorship
05 November 2020
Ryan Lovett is a lucky man. His regular car is a racing car – and The Wheel Specialist’s franchisees are set to benefit from his co-operation in building their brand. Ryan, 26, is being sponsored by wheel refurbishment franchise The Wheel Specialist as part of his Caterham Academy ...
The Wheel Specialist: the automotive franchise chosen by those already in the trade
The Wheel Specialist: the automotive franchise chosen by those already in the trade
28 September 2020
Sales leads are the lifeblood of a successful business – which is why a family with years of experience in the automotive sector chose to expand their business by joining The Wheel Specialist franchise. Christopher Chubb, his dad and his brother, have run a family-owned body shop close to ...
The Wheel Specialist bounces back with new technology and record results
The Wheel Specialist bounces back with new technology and record results
17 September 2020
The Wheel Specialist is looking for new franchisees to benefit from a surge in business and the introduction of new technology that delivers a safer, faster and greener service. “July saw a huge post-lockdown bounceback with our customer numbers up 13% over July 2019. It was our best month ...
The Wheel Specialist brings business to Burnley
The Wheel Specialist brings business to Burnley
26 September 2019
The Wheel Specialist have taken on their very latest franchisees, Eddie & Caroline McVey, who will be opening the doors to their business in the next few months. Following 8 years in the Royal Marine, Eddie moved into private security for 3 years before deciding to leave the water behind and ...
Putting Sheffield on the Map
Putting Sheffield on the Map
28 August 2019
The Wheel Specialist will be expanding into Sheffield by the end of 2019 and their latest franchisee, Stefan Thomas, will be at the helm. Stefan joined the network recently after moving over from a successful 7 years with Snap-On tools. After experiencing first hand the services offered by ...
Automotive Business Hits Record Sales Despite Market Challenges
Automotive Business Hits Record Sales Despite Market Challenges
06 August 2019
You would be hard pushed to have not seen some of the “doom and gloom” across the media in recent months. Continued fears over Brexit, Car Manufacturers Losses, Price Depreciation on Used Vehicles, Weakening Pound, to name but a few of the stories that have been filling our timelines this ...
The Wheel Specialist Open A New Branch In Birmingham
The Wheel Specialist Open A New Branch In Birmingham
23 July 2019
The Wheel Specialist have announced that their latest, brand new branch of its alloy wheel refurbishment franchise network has opened their doors in Birmingham today, Tuesday 23rd July 2019. The Wheel Specialist is the UK’s only national alloy wheel refurbishment franchise to operate from ...
Continuing Growth for The Wheel Specialist
Continuing Growth for The Wheel Specialist
05 January 2016
We are very happy to announce that we will shortly be opening our 22nd branch. The Wheel Specialist is coming to Teesside! Franchisees Mike Sanderson and Caroline Rowland are now busy adding the final touches and will be opening their doors in Q1 2016 to repair and refurbish the wheels of ...
TWS Farnborough opens in style!
TWS Farnborough opens in style!
13 June 2015
The Wheel Specialist in Farnborough was officially opened today by the Mayor of Rushmoor. Kate and Alex Rose (Franchisees), with their team, explained the various processes used by The Wheel Specialist to get the nations wheels back to “that just left the showroom look.” Local couple Alex & ...
St.Albans business duo buys into nationwide franchise bringing a business like no other to the area
St.Albans business duo buys into nationwide franchise bringing a business like no other to the area
17 July 2014
Highly successful husband and wife team John and Amanda Tice have recently brought a completely unique franchise in St.Albans; The Wheel Specialist. The business provides a top quality alloy wheel refurbishment and customisation service, unique to any other in the area. Transforming worn ...
Another Phenomenal Year for Top Franchise & Business Opportunity – The Wheel Specialist
Another Phenomenal Year for Top Franchise & Business Opportunity – The Wheel Specialist
13 January 2014
Looking back on 2013 and what a year The Wheel Specialist Franchise has had; it’s busy work being the UK’s top alloy wheel repairer. Building upon our strong nationwide coverage a further 4 branches have joined the expert alloy wheel customisation team, now the local residents of Durham ...
Director of The Wheel Specialist Ginny Murphy Wins Woman Franchisor of the Year.
Director of The Wheel Specialist Ginny Murphy Wins Woman Franchisor of the Year.
21 May 2013
Leading alloy wheel refurbishment franchise, The Wheel Specialist, are extremely pleased to announce that director Ginny Murphy won the Woman Franchisor of the Year award at the fourth annual EWIF (Encouraging Women into Franchising) Awards. The EWIF Awards honour and encourage the ...
The Wheel Specialist Strengthens UK Network
The Wheel Specialist Strengthens UK Network
02 May 2013
Leading alloy wheel refurbishment and customisation franchise, The Wheel Specialist, has announced the opening of its latest Wolverhampton unit. New franchisee, Thailand based businessman Michael Ayling, has invested almost £1m in 5 operations across the midlands and is looking forward to ...
Case Studies
Starting my life with The Wheel Specialist
Starting my life with The Wheel Specialist
13 January 2014
Colin Smith director of The Wheel Specialist Edinburgh explains why joining The Wheel Specialist has been the most rewarding experience of his life. You couldn’t believe that 16 weeks would pass in an instant, but from signing my contract that’s exactly how it felt. Both the Franchise ...
Videos
Marketing Support at The Wheel Specialist
Marketing Support at The Wheel Specialist
The Wheel Specialist grew out of an auto services business called Lap-Tab, which was founded in 1955 and was always owned and developed as a family-run business. There’s a heritage of succession in our brand, and the same is true for many of our franchisees. The TWS focus is on ...
Introducing our Trade Sales Representative - Chris Turner
Introducing our Trade Sales Representative - Chris Turner
Introducing our brand new Trade Sales service that we can offer to all our new & existing franchisees. - The Wheel Specialist is the market-leading alloy wheel repair, refurbishment & customisation franchise.
Inside the showroom of The Wheel Specialist Cwmbran
Inside the showroom of The Wheel Specialist Cwmbran
The Wheel Specialist is the UK’s leading alloy wheel repair, refurbishment and customisation specialist providing a professional service that transforms the look of any car.
Lynda, Jonny & Nicole - The Wheel Specialist Newcastle - Franchise Interview
Lynda, Jonny & Nicole - The Wheel Specialist Newcastle - Franchise Interview
The Wheel Specialist Newcastle - Franchise Interview
An Interview with Scott Christie - The Wheel Specialist Glasgow North
An Interview with Scott Christie - The Wheel Specialist Glasgow North
21 September 2020
The Wheel Specialist is the market-leading alloy wheel repair, refurbishment & customisation franchise.
An Interview with Eddie & Caroline McVey - The Wheel Specialist Ribble Valley
An Interview with Eddie & Caroline McVey - The Wheel Specialist Ribble Valley
21 September 2020
The Wheel Specialist is the market-leading alloy wheel repair, refurbishment & customisation franchise.
An Interview with David Stanley - The Wheel Specialist Leicester
An Interview with David Stanley - The Wheel Specialist Leicester
21 September 2020
The Wheel Specialist is the market-leading alloy wheel repair, refurbishment & customisation franchise.
An Interview with Sarah Kerr – The Wheel Specialist Bournemouth & The Wheel Specialist Fareham
An Interview with Sarah Kerr – The Wheel Specialist Bournemouth & The Wheel Specialist Fareham
21 September 2020
Sarah talks about what it's like to start your own The Wheel Specialist franchise and some of the changes implemented in the last few months.
The Wheel Specialist - Advert
The Wheel Specialist - Advert
Advertisement for The Wheel Specialist.
Alloy Wheel Refurbishment UK - The Wheel Specialist
Alloy Wheel Refurbishment UK - The Wheel Specialist
The Wheel Specialist is the UK's leading alloy wheel refurbishment specialist providing a professional service that transforms the look of any car.

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