Lely Center - Farming Equipment Franchise

Own a Lely Center Franchise in a fast-growing market for essential equipment within the ‎essential dairy business sector, where you will represent the market leader.‎

Turnover & ROI

• Revenues consists of the margin on the sales of new Lely equipment and spares, plus the ‎profit ‎on the service activities. ‎
• Revenue improvement can be achieved through the increase of sales volumes, improved ‎pricing ‎and credit management. ‎

Lely are looking for franchisees who fit the following criteria ‎

• An entrepreneur or a small group of associates
• Investment capacity and focus on Lely
• Understanding of dairy / beef industry OR strong willingness to learn
• Good reputation
• Management ability / entrepreneurship mentality
• Commitment to 24/7 service
• Customer service mentality, as response/intervention time within 2 hours
• English - professional level for internal group communication
• Good understanding of Profits & Losses management

About Lely ‎

Lely is an international company with headquarters in the Netherlands who make dairy ‎farming equipment. The company sells these products through Lely Centers, their franchise network, who ‎distribute the equipment and provide the related maintenance and services.‎ Since 1948, this family business has been continuously expanding its activities, in its home ‎market and abroad. ‎

Lely is now active in over 40 countries, with a global turnover of 416 M€ and some 1,500 ‎employees. ‎

Lely has been present in the UK 25 years: robotic milking equipment. It now has 9 Lely ‎centres in the UK.‎ The business target clients are dairy farms with over 60 cows. ‎The dairy milking machines are mostly the first product to sell, from there cross-selling and ‎diversification through feeding robots and services are possible.‎