Felicita - European Concept Café Franchise

Buy 'FELICITA' franchises – A European Concept Café Franchise

'Felicita' is a unique European café concept which yields a high return on investment with low start-up costs. It serves a great range of food and drink, such as waffles, pancakes, pizza, pasta, and a variety of coffee flavours.

WHO WE ARE

Felicita means "Happiness." We are devoted to people who share an appetite for life, live life to the fullest, and love to eat! 'Felicita' is a place where one can enjoy an efficient and friendly service and indulge in the best pleasures that European food culture has to offer, from Belgian waffles & Dutch pancakes to Italian pizzas, pastas & lemonades along with an array of coffee specialties.

WHY 'FELICITA'

'Felicita' provides customers with a wide range of delicious savoury products on its menu, making it able to compete against top players in every sector.

Our innovative products give you novelty and differentiation in the market (new products, flavours, concepts, etc.)

• Competitive set-up costs
• A one-stop-shop for food, beverages, desserts
• Uniquely positioned as a 'European Concept Café' in India.
• Lower dependence on staff because our products are simple to make (no requirement for a specialized chef)
• Spectacular feedback from customers on our products
• ‘Felicita’ = Café + Pizza shop + Dessert shop (all rolled into one!)

Menu options include:

• Belgian & Dutch waffles
• Pizza & Pasta
• Pancakes
• Panini sandwiches
• Burgers
• Garlic breads
• French fries
• Wraps
• Hot drinks – coffee, teas, hot chocolate
• Cold drinks – chocolate shakes, Italian lemonades, cold coffee, etc.

WHAT DO YOU NEED TO BRING TO 'FELICITA'?

We look for people who are enthusiastic by nature and have lots of passion for the activities they perform. Excellent communication skills, the ability to learn, and an entrepreneurial spirit are some of the qualities that will help you succeed!

FRANCHISE PACKAGES

Two different formats are available for franchisees.

• The Full-Service Kiosk
• The Café

The two packages come with different financial and space requirements.

The Full-Service Kiosk

• Area requirement: 100-150sq. feet
• Kiosk fabrication cost: Rs. 4 lakhs
• Franchise fee: Rs. 3 lakhs
• Equipment: Rs. 4 lakhs

TOTAL MINIMAL INVESTMENT: Rs. 10-12 lakhs

The Café

• Area requirement: 500+ sq. feet
• Kiosk fabrication cost: Rs. 10 lakhs
• Franchise fee: Rs. 5 lakhs
• Equipment: Rs. 5 lakhs

TOTAL MINIMAL INVESTMENT: Rs. 20-25 lakhs

Minimum Liquid Capital

• Rs. 5 lakhs

WEB MARKETING AND SUPPORT

We provide strong web marketing activities to support the Brand. Besides the corporate website and the presence on the main social networks such as Facebook, we have tie-ups with food review portals and collaboration with online food ordering portals.

BENEFITS

• Innovative products giving you novelty and differentiation in the market (new products, flavours, concepts).
• One-stop-shop for food, beverages, desserts.
• Lower dependence on staff because our products are simple to make.
• Competitive set up costs.
• Uniquely positioned as a 'European Concept Cafe' in India.
• Stellar feedback from customers on our products.

FRANCHISEE FEEDBACK

"I wanted to franchise something which is new rather than going for an old concept. The European Concept is the most attractive one as people will start exploring new coffee shops apart from the native cafe coffee days which are numerous in India. In Felicita we have many options like Belgian Waffles, Soups, Cafes, Smoothies." - Gouthami Jakka (Works for a top multinational IT company)

"Felicita has a unique concept from the viewpoint of business development. The taste of the products is fabulous and unique and the range is very wide." - Usha Parikh (Agriculturist)

"We liked the concept of European style cafe, where people can get all flavours of temptation under one roof -Pasta, Sandwiches, Waffles and beverages. It is liked from children to old people and really enjoyable to all. We found Felicita to be well organized with low investment amount." - Swati Ashtekar (Resort owner)

"The best what we liked about Felicita is the Product Mix… I rarely have found any Brand which offers such a vast European food product line with multiple options and that too being easy on Customer's pocket, so effective pricing as well. The name "Felicita" is in itself the best thing... Spreading happiness with palatable food is itself an overwhelming experience." - Sathi Ghosh (Works in a top IT Company)