Berkshire business adds a sign of its own: Signs Express Reading is up for sale

04 March 2021

After serving the Berkshire area for nearly 20 years with visual solutions, a successful franchisee has decided the time is right to realise his asset – providing an exciting opportunity to purchase the Signs Express franchise in the Reading territory.

The owner of one of the network’s largest centres, Martin Prodger has put his business up for sale so he can expand his property portfolio and spend more time with his family.

The business, located just one mile south of Reading town centre, has a team of seven staff operating from a 5,600 sqft modern, fully branded, light-industrial unit with dedicated parking spaces.

Established in 1994, Martin and his team have created a diverse client portfolio ranging from retail, construction, transport, leisure and manufacturing through to public sector organisations such as healthcare, education, and local authorities. The business has been built upon a strong reputation locally and a large proportion of work each year comes from repeat clients and referrals.

Martin says: “I knew from the outset that the success of the business would be built on listening to our clients’ needs and delivering an exceptional client experience. Keeping up to date with product development and advancement in technology means we continue to provide creative and innovative solutions that have helped our clients stand out from their competitors.”

Covering towns including Reading, Wokingham and Bracknell, Signs Express (Reading) benefits from over 12,000 selected businesses within its territory, ahead of the SX average of 10,000 selected businesses.

For a truly ambitious new owner, there’s also currently the opportunity to purchase unoccupied neighbouring territories to accelerate future growth. 

Martin adds: “The business comes fully equipped with a well-resourced and experienced team along with a range of machinery and equipment to produce a large array of signage in-house. The unit provides space for further investment of equipment and expansion of the team without the need to move premises.”

One of the huge benefits of operating a franchised business is the extensive support received. Signs Express has a dedicated team based at its Franchise Support Centre in Norwich as well as a field-based support team that are all focused to help you make your business a success. Following your initial training you will have access to comprehensive ongoing support covering marketing, sales, operations, IT, and finance all aligned to drive grow, profitability, and shareholder wealth.

“Having run the business from a start-up to the present day I continue to benefit from the strength of the brand, website enquiries, our internal support forum and my fellow franchisees,” says Martin. 

“Combine this with the in-depth knowledge and expertise of the franchisor’s team and not only do you mitigate some of the risk associated with purchasing an established business, but you have the support beside you to drive the business to the next level.”

If you are interested in owning a thriving and dynamic business, backed by an award-winning support team and brand, contact us today to find out more.


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