Leading In-home care franchisor Caremark take a virtual bow along with the best in the country.

Last month, franchisors and franchisees from across the nation logged on to celebrate being named one of the top 100 franchise brands over the last 12 months. The Elite Franchise Top 100 (EF100), in association with HSBC, recognises the brightest franchisors, from long-standing brands to budding businesses paving their way into the sector. 

Now in its fourth year, the EF100 ranks those who have performed outstandingly well based on a broad selection of criteria including the mentoring and ongoing support of their franchisees, their position in the marketplace and future plans and strategy for the business. Entrants are also judged on innovative measures they’ve initiated to insulate their network of franchisees, along with ambitions and prospective growth targets in the next financial year.

“I’m so proud to celebrate the 100 incredible brands that made it into this year’s league table,” said Scott English, Brand Director for Elite Franchise. “To have witnessed the adaptive strategies they have put in place over the last year has been so inspirational to me, the judging panel and the industry as a whole. It’s a real shame that we couldn’t all celebrate their incredible achievements together in person, but it will just make our 2022 event all the more special. Well done to every brand that entered, placed and to the recipients of our three special achievements awards. I can’t wait to see what you will accomplish in 2021.” 

In-home care provider, Caremark, placed fourteenth in the 2021 poll, one place higher than the year before and not only has the recognition as a ‘finalist’ in the top 15, but also a ‘rising star.’

“At HSBC, we continue to be blown away by business owners’ ability to adapt in the face of adversity,” said Andrew Brattesani, UK Head of Franchising and one of the five EF100 judges. “Even without taking into account the recent economic challenges caused by the pandemic.”