Innovation – it’s in our DNA

27 June 2018

Home Instead Senior Care is the only homecare franchise to rank as a finalist in the 2018 bfa Franchisor Awards - with a shortlisting for the coveted Innovation accolade set to be announced at a glittering black tie event this Thursday.

No stranger to awards for pioneering originality - Home Instead already holds the Queen’s Award for Innovation in recognition of the blueprint it has created for quality care and companionship.

As a finalist for the prestigious bfa Innovation Award Home Instead, a market leading franchisor with a £128 million network turnover, had to evidence ongoing commitment to research and development – for its network to stay ahead of the competition.

Martin Jones, Managing Director, said: “We are thrilled to be the only homecare franchise to have a finalist ranking across all categories this year. We are the home of innovation in senior care, it’s in our DNA.

“We combine the beauty of our relationship-led model with leading edge business technology and solutions to support our franchisees to be market leaders of quality, trusted care in their territories. Innovation that helps our owners disrupt the care market under our brand name.

“We couldn’t rank No1 in the Elite Franchise 100 and think that we could deliver on our mission to change the face of ageing, if we didn’t underline everything we do with innovation. That applies to our business operations, how we support our franchisees, how we care for our clients, invest in and train our CAREGivers.

“Our territories are an opportunity for people to franchise with a true innovator. They can be their own boss and be in charge of their own work/life balance, with a globally tried and tested business model.”

Pip Wilkins, CEO of the bfa, added: "It’s over forty years since the bfa was launched specifically to develop ethical franchising in the UK, and I am proud of the way the sector has grown in that time, with the industry's turnover exceeding £15bn - that's 1% of the UK's GDP!

“I am particularly delighted to see such a strong field of businesses in the Award for Innovation as it shows commitment and investment in development can maximise efficiencies and attract larger markets for their business. 

“It is wonderful to see the successes of businesses who have embraced change and development in their business models.

Home Instead currently holds the No 1 spot in the Elite Franchise 100 power list. It has 115 territories available across the UK and 3 territory resales.  


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