The UK’s most established multi-service healthcare franchise, Kare Pus has been shortlisted for two Franchise Marketing Awards for the second year running.
After winning last year’s award for Best Online Marketing Campaign, Kare Plus has been shortlisted again this year for both the Best Website and Best Franchisee Marketing Support awards.
With over 75 offices across the UK, the organisation has a full marketing support team assisting the franchise owners with social media, recruitment, brand awareness, job fairs, campaigns and more – helping its network achieve record breaking recruitment figures in recent months and years.
Kare Plus’ Head of Marketing, Jane Evans explained why such franchise marketing support is at the heart of the organisations marketing strategy: “All of our franchise owners have the benefit of operating under the umbrella of a national brand, but to ensure they have every opportunity to develop their local businesses, we have a full team of marketing professionals to help them improve their local brand awareness, drive recruitment and attract new clients.
“As part of their franchise fee, over £2000 worth of marketing collateral and support is provided. As they continue to grow, there is a range of packages and free advice available to help them achieve the best results from their marketing campaigns.”
With an increase in franchise enquiries, the recently launched Kare Plus franchising website has been developed to provide a breakdown of Kare Plus’ multi-service model, as well up-to-date, location specific stats for those looking to invest in the healthcare market, as Director of Operations, Dominic Rothwell explains: “During the last 12 to 18 months, we have experienced a significant rise in franchise sales enquiries, highlighting the strength of both the healthcare sector and Kare Plus multi-service model.
“To assist enquiries, we developed a brand new franchise website outlining our multi-income service provision, breakdown of remaining franchise opportunities as well as facts and figures about the healthcare industry in both the UK and Ireland.”
The winners will be announced at the National Franchise Exhibition on Friday 13th October, at the NEC in Birmingham, and Kare Plus will be in attendance on both the Friday and Saturday exhibiting its remaining franchise opportunities.