Colourfence, the franchise that supplies weatherproof and virtually no-maintenance garden fencing, has now become a full member of the British Franchise Association (bfa).
An associate member of the bfa since launching its franchise ten years ago, the company has since grown into a network of more than 50 franchisees nationwide. As part of the bfa’s evaluation process, Colourfence’s franchisees were surveyed, and it was the positive responses, especially regarding the products and the support they get from Head Office, that ensured Colourfence achieved its upgrade at the first attempt.
“It’s great to have the bfa’s top seal of approval, and testament to how far Colourfence has come in the last few years,” says founder and managing director, Mark Stewart-Woods. “When we first moved into franchising, we engaged with the bfa and affiliated partners to ensure our opportunity matched the association’s own strict code of ethics. Since then, we’ve truly become a national brand and it’s only fitting that we upgrade our membership to recognise that.”
Finance Director, Iain Colling, worked closely with the bfa to ensure all documentation was available for scrutiny: “This wasn’t a simple box-ticking exercise, and rightly so,” Iain says. “The bfa wanted to verify that all our marketing materials, business plan projections and our Franchise Agreement met its own exacting standards. It is no surprise to us that they all passed muster, though, as we have always adhered to the bfa’s code of practice.
“That same moral code of practice permeates throughout Colourfence. And anyone who visits our website, who sees our published prices and reads our ‘No Pressure Promise’ will appreciate that,” Iain adds. “We built our company on transparency and ethical trading, and our franchise recruitment, training and support is no different. Clearly the bfa recognises that too, which must be reassuring to any potential new Colourfence franchisees.”
Colourfence launched in the UK in 2004. Its weatherproof and virtually maintenance free fencing has proven incredibly popular with time-poor homeowners. Franchisees operate in an exclusive territory, supplying the products and employing labour for installations. The franchise requires no previous experience, is very easy to learn and provides a rapid return on investment. Colourfence hosts regular Open Days at its factory in Newport for prospective franchisees, and will be on stand F30 at the National Franchise Exhibition, Birmingham on 13th & 14th October.