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Available for acquisition is a fitness eCom business started in 2019 and scaled in 2020. The main offer is a fitness tracker/smart watch on the front-end and every buyer gets a digital membership portal access (with all types of fitness, diet and related content). Also included is a sub-brand which is a fitness tracker/smart watch at a much higher price-point and no membership backend.
There are about $5400/month recurring customers active. This could generate up to $64,800 in additional profit without other work or new sales over the next 12 months (not including cancellations).
Included are customer lists of over 7,800 and prospect lists of over 22,000.
This is a very hot industry to be in as both health & fitness and e-commerce continue to grow. Plus, since the owner focused so heavily on affiliates, a new owner can either further exploit that, or start advertising on ad networks (FB, Native, Google, etc.) to further scale. Same for Amazon. There are opportunities that the current owner has not gotten around to using.
o Affiliate marketing / CPA networks
o Email affiliates
o Facebook retargeting ads were used, but the owner didn't want to spend time managing it and stopped.
o Expand the affiliate program by partnering with another 2-3 affiliate networks
o Expand into Facebook/native ads.
o Get the product on Amazon and set up Google brand ads to capitalize on search traffic.
o Get more merchant account volume to handle volume increases and maintain processing power in case a merchant account is closed.
The owner has other businesses that are doing much more volume that require their time. They would like to sell this, get that time back and invest the proceeds in real estate.
The owner prefers 30 days of training and transition due to the simplicity of this business. They can provide additional training to meet your needs. They will also provide a training course from their consulting business.
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