Please note: only qualified buyers need to apply. The advisor for this sale will require buyer qualification and proof of funds before disclosing further details about the business. Only serious enquiries please.
High-growth mobile app business that is revolutionising the Fantasy Football market in Italy. Hereafter referred to as "the Target“, it is an Italian mobile Fantasy Football app (non-betting) dedicated to the Serie A league with a fast-growing, extremely loyal, and highly engaged community of c. 2 million registered users
The Target has a strong positioning in the Italian market and is the go-to brand for the new generation of Fantasy Football gamers. It is ready to scale to embrace further competition beyond Serie A, such as the Champions League and British Premier League.
The App is based on a freemium model. The majority of the revenue is currently driven by ads sales from programmatic advertising and premium deals with specialised agencies. The subscription income is growing fast and, due to the current strategy, is expected to continue to increase its relative weight on the revenue mix.
With a profitable business based on a lean operating model, the Target has a clear plan to achieve strong growth over the next five years. The company is already experiencing strong organic growth in its user base, with high levels of engagement and loyalty. The plan for FY24 includes the launch of a web-based game application in addition to the existing mobile version and a new app for the Champions League to complement the existing one dedicated to the Italian Serie A League. Securing a limited, one-off, investment allowing marketing resources to reach up to €350k, will enable a YoY 47% revenue increase that, in turn, will fund further growth initiatives in a self-sustainable cycle.
The Target is a fully bootstrapped company without any bank debt, with two co-founders leading a small, high-powered team. They feel it is the right moment to seek a buyer who can support the growth plan and enable the business to reach the next level. They are fully committed to managing the transition post-acquisition and are available to serve in the Company for whatever length of time could be agreed with the buyer.
The app has earned an excellent reputation within the community of Fantasy Football users/players in Italy as the most advanced provider with a very loyal user base, benefiting from a 4.7-star rating on the Apple App Store from over 77,000 reviews. It is distributed via the App Store, Google Play, and Huawei AppGallery, and to date, it has been downloaded more than 2.5 million times.
It allows the new generations of Fantasy Football gamers to fully customise their game experiences with unique, innovative experiences. These distinctive functionalities include:
Featured content produced by experienced freelancers to provide all information needed by the gamers to prepare for an auction and manage the customised football League with a group of friends.
Live chat to discuss and engage with other players in each group:
A superb website to complement the app, offering an additional channel to retrieve a wealth of news and information.
Multi-source player rating (including algorithmic source) and a unique algorithm to select the team squad analysing hundreds of stats.
Player role customization.
Live stream of ratings, fixtures and rankings, live notifications.
Players’ auctions are available with a variety of different mechanics.
The app allows the new generation of fantasy football gamers to fully customise their game experiences with unique innovative experiences.
The Target has a strong social media presence, with 50k followers on TikTok, 160k on Instagram, and 35k on Facebook. The company has introduced a new feature that allows the production of videos, offering more opportunities for advertising and engagement.
the Target is a highly attractive investment opportunity, with a strong position in the Italian market and a clear growth plan for the future. For a buyer, there is an opportunity to enter the fantasy football market in Italy, which has a highly engaged user base and a leading brand in the industry.
There is the possibility to continue the current monetisation model based on Programmatic Ads revenue and premium subscriptions, as well as to leverage the large and loyal user base to transform the business in a prize-winning game (on the model of the UK/US Fantasy Football providers) and/or to extend the audience to other European markets, as already experimented with products for the Champions League and the World Cup.
