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Expanding Online Womenswear Boutique In The Netherlands For Sale

Netherlands
Asking Price:
On request
Sales Revenue:
$842,000 (USD)
Cash Flow:
$168,000 (USD)

An exciting opportunity to acquire a Dutch online womenswear business generating $842,000 in trailing twelve-month revenue and $168,000 in operating earnings, representing a 19.9% earnings margin. With more than 14,000 orders across 11 countries, over 1,100 live products and an extensive fashion catalogue, this ecommerce business offers an attractive opportunity for buyers seeking an online fashion retailer with an international customer base.

Launched in June 2025, the business specialises in women's clothing, footwear and occasionwear, offering everything from satin dresses and eveningwear to knitwear, blazers, boots and coordinated outfits. Its catalogue features 1,144 live products across 22 collections, with 84.9% of product variants priced between $29 and $70. The range appeals to both occasion-led shoppers and customers purchasing seasonal wardrobe essentials, creating opportunities for sales across different fashion categories throughout the year.

Operating from a Dutch-language ecommerce storefront, the business serves customers primarily in the Netherlands and Belgium, which together account for approximately 86% of revenue. During the twelve months to May 2026, it processed 14,123 orders across 11 countries, achieving an average order value of $59.59. International sales already account for 13.8% of revenue, demonstrating demand beyond its two core markets without dedicated localised storefronts or country-specific marketing campaigns.

With an extensive product catalogue, 9,605 original product images and a growing range of fashion collections, the business offers several avenues for development. A new owner could explore international market localisation, targeted digital marketing, product bundling and further expansion of successful clothing categories. The existing Dutch and Belgian customer base provides a foundation for developing these opportunities.

Enquire today to discover more about this online womenswear business, its financial performance, international sales and acquisition opportunity.

Property Information

Location:

The business operates through a Dutch-language ecommerce storefront, serving customers in the Netherlands, Belgium and nine additional countries.

The Netherlands and Belgium account for approximately 86% of sales, while international customers outside these markets contribute 13.8% of revenue.

Its online retail model enables the business to serve multiple European markets through a single ecommerce platform.

Business Operation

Expansion Potential:

The business presents opportunities for further ecommerce growth across the Netherlands, Belgium and additional European markets.

During the twelve months to May 2026, 13.8% of revenue, equivalent to approximately $116,290, came from customers outside the Netherlands and Belgium, despite the absence of dedicated localised storefronts or country-specific campaigns.

A new owner could explore translating the ecommerce storefront, developing targeted advertising for international markets and tailoring product promotions to different European customer groups.

The extensive catalogue also offers opportunities to increase average order values through coordinated outfit recommendations, complementary product promotions and seasonal collections.

Product development is another potential growth avenue. New products have been introduced every month since the business launched in June 2025, including 167 additions in August 2026 and 203 in September 2026.

The existing catalogue, international order history and original product imagery provide valuable resources for further digital marketing, merchandising and expansion.

Competition / Market:

The business operates in the European online womenswear market, offering an extensive selection of fashion products across 22 collections and 177 product types.

Its catalogue covers occasionwear, casual clothing, seasonal fashion, footwear and coordinated outfits, providing customers with a broad selection of styles and price points.

With 1,144 live products and 29,215 variants, the business offers substantial product choice. Approximately 84.9% of variants are priced between $29 and $70, with a median price of $52.30.

Its ability to serve both occasion-led and seasonal fashion purchases provides opportunities to attract customers shopping for different wardrobe needs.

The business also benefits from 9,605 original product images created for the brand, supporting its product presentation and online merchandising.

Years established:
1 year