The company manufactures and wholesales its products to gyms, sports stores, health-food stores, spas, grocery stores and other specialty food establishments as well as selling directly to customers across the country on their online store. They distribute to stores across Canada. A few of the notable customers are the Winnipeg Jets, Winnipeg Blue Bombers, and Sobeys (Manitoba locations).
The business has established itself as a major competitor in the energy bar industry by providing high quality, natural TASTY products. This is a strong and recognizable brand that inspires people to find adventure and embrace healthy living.