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This listing is for an eCommerce and Amazon FBA business created in August 2019 in the health & fitness niche. The included Seller Central account features 3 SKUs for recovery products for athletes. The business is trademarked, a part of Amazon Brand Registry 2.0, has reviews of mostly 4.5 stars, and is uniquely positioned in the market.
The business earns primarily from Shopify (75%) followed by Amazon FBA (25%). Traffic is spread between 31% direct and 30% from affiliates. The Seller has focused on receiving direct, organic, affiliate, and press-related traffic. Currently, they do very little paid advertising to drive traffic. The business has also just partnered with a well-known influencer to help increase conversion rate and bolster sales initiatives. Amazon listings are driven by only organic search as the business does not use PPC for listings. Adding PPC would be a growth opportunity for the buyer to consider.
Products are directly shipped from the supplier to Amazon for FBA listings or to a 3PL for Shopify listings. About 5% of the inventory is shipped to the Seller to be fulfilled and sent internationally because the current 3PL only handles domestic orders. The Seller works on the business full-time during the week answering customer service emails, processing returns and cancellations, monitoring and reordering inventory, and updating the website. A contractor helps write content for the site and would likely be willing to continue on with the buyer.
The business has an email list of over 10K but the list is currently not being used, which would be a growth opportunity for the Buyer to consider. There are Facebook, Instagram, YouTube, TikTok, Pinterest accounts through none are significant drivers of traffic. In terms of adding content to the Shopify site, ------- word blog articles are written twice a month and one long-form article is written once per month (1500 words).
**This business has gone out of stock temporarily until the end of April. The business has been taking pre-orders throughout the month and more information can be provided to unlockers.
**Learn more about this listing by scrolling down to the FAQ section**
Real Property Included
Growing SEO traffic
Adding niche related products
Utilizing the email list
The Seller would like to pursue other opportunities.
Online Business - 24/7
Financing may be available, please enquire.
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