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E Commerce - Tactical Outdoor - 400,000 Engaged Social Media Followers
An ideal acquisition for any eCommerce company currently or planning to enter the tactical outdoor products market. The company is Veteran-owned and was established in 2011 as an online outdoor apparel retailer. The early success of the company led it to add new products focused on the needs of its target markets. These target markets include: Veterans, Active Military, Law Enforcement, Outdoor Enthusiasts, and the U.S. government. As the business grew the owner made the strategic decision to focus on dominating its market with significant and ongoing investment in advertising and marketing specifically via Social Media/Digital Marketing. With an eye towards the long term the company put future growth ahead of near-term profits and invested heavily in building its Instagram and Facebook following. This further supported its web strategy to build site traffic and specifically to achieve organic search traffic which it would capitalize on in the future. As of September 2020, the company has more than 400,000 Instagram and Facebook followers and over 50,000 customers. The company has a full-time staff member focused entirely on producing new content for its 5 weekly Blogs. These Blogs attract over 80,000 visitors (readers) which not only provide useful information to the reader but increase site traffic further building website authority so that the company is on page one of search results for not only its own products but for complimentary products. As above, while the company continues to experience growth across its traditional product lines, the real underlying value is the huge and loyal social media following it continues to build. This will enable a buyer to immediately capitalize on and to introduce new products to or for an existing business (in complimentary or adjacent markets) to seize the company’s organic search dominance to make it it’s own. It is extremely rare to identify and acquire a reasonably priced business which can provide immediate access to optimize on over 58,000 organic keywords that pertain to the tactical, military, law enforcement, firearms, and outdoor enthusiast markets. The Seller will seriously entertain an earn-out or forgivable seller note as a part of the transaction structure for a well-qualified buyer.
Englewood, CO (Arapahoe County) (Relocatable)
The company is located in a light-industrial area and occupies a building housing both it's offices and warehouse. The business can be relocated virtually anywhere in North America.
The most significant near-term growth opportunity is the Federal government law enforcement market for the company’s patented range target product. Once the product begins to be procured at the Federal level, downstream consumption by State and Local law enforcement is expected to grow exponentially over the next decade. There are additional revenue growth opportunities globally for this patented product. The secondary growth opportunity will also be significant when new and complimentary products are offered to the company’s 50,000 customers and site and Blog visitors.
The eCommerce space generally is open to competitors but the Social Media following of 400,000 individuals and 20,000 customers would take many years to attain. The company has several high-value strategic channel partners which, due to their governmental purchasing audience would be extremely difficult to duplicate or engage near term.
Focus on business unit spun-off from non-competing parent company.
The owners will provide 2 weeks of training on business operations as well as an extended advisory period for sourcing and introductions to key providers in the supply chain.
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