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E-Commerce IT And C Business For Sale

Prahova, Romania
Asking Price:
On request Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
On request
Cash Flow:
On request

Romanian e-commerce business specialising in photo-video equipment, home audio and specialty coffee equipment, available for full acquisition. Sales reached RON 2.46 million excluding VAT in January–October 2026, with inventory valued at approximately RON 350,000 at acquisition cost, excluding VAT.

The business requires operational restructuring and may suit an established retailer or distributor seeking expansion through integration. The owner seeks no additional sale proceeds beyond a transaction securing settlement of existing liabilities and release of personal guarantees. Financial details are available to qualified buyers under NDA.

Property Information

Location:

Online

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

Potential expansion opportunities include developing B2B sales to photo-video professionals, content creators, hospitality businesses and specialty coffee operators. The existing product range also offers opportunities for cross-selling, equipment bundles and targeted partnerships with brands and distributors.

An established retailer or distributor could integrate the business into its existing operations, broaden the product portfolio and improve purchasing terms. Further growth could come from organic search, customer retention and selected marketplace channels, subject to achieving sustainable margins and securing sufficient working capital.

Competition / Market:

The business operates in a competitive Romanian e-commerce market, facing pricing pressure from large marketplaces, established specialist retailers and cross-border sellers. Price transparency and promotional activity put pressure on margins, while paid advertising and delivery costs affect profitability.

Recent sales declines highlight the business’s exposure to weaker demand and price-sensitive customers. Future challenges include maintaining competitive pricing, managing inventory turnover and reducing customer acquisition costs. Integration into an established retailer or distributor could improve purchasing terms and reduce overlapping operating costs.

Reasons for selling:

The owner is seeking an exit due to declining sales, pressure on margins and working capital constraints. The business requires operational restructuring and would be better suited to an established retailer or distributor able to integrate operations and reduce costs. The sale is intended to secure settlement of existing liabilities and an orderly handover.

Trading hours:

The online store accepts orders 24/7. Customer support and order processing operate Monday–Friday, 09:00-17:00, excluding public holidays.

Employees:
3
Years established:
2019

Other Information

Support & training:

We can provide comprehensive handover support and training covering all day-to-day workflows, including website administration, order processing, supplier relationships, inventory management, logistics, customer service and marketing operations. The scope and duration of transition support can be agreed with the buyer to ensure a smooth transfer of operations.

Furniture / Fixtures value:
€10,000 - included in the asking price
Inventory / Stock value:
€70,000 - included in the asking price
Relocatable:
This business can be relocated
Distressed:
This business is a turnaround opportunity