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Display Advertising Site In The Survival & Security Niche For Sale

Asking Price:
$580,944 (USD)
Sales Revenue:
$153,288 (USD)
Cash Flow:
$10,192 (USD)

This listing is for a display advertising, affiliate, Amazon Associates, and digital product business created in December 2015 in the survival & security niche. The two included WordPress sites feature guides and product reviews for various survival and outdoor gear. The business features a huge social media following with over 2.5M followers across all of the included accounts. The Seller has grown the email list to over 11.6K subscribers and spends about 15 hours per week maintaining the business.

This business primarily generates revenue from display advertising (75%), affiliate (19.95%), Amazon Associates (5%), and digital product (0.05%) income streams. The top three traffic channels for this business stem from social media (78.98%), direct (8.54%), and other (7.79%) signals from various content sources. The top three countries in terms of generating the most traffic to this business include the US (75.57%), CA (6.15%), and GB (2.53%) audiences respectively.

The Seller spends around 15 hours per week maintaining this business while managing outsourced VAs that handle the majority of daily operations. This team of VAs includes a helper to schedule Facebook posts, a team that creates Pinterest pins for articles, a separate team that handles Pinterest posting using Tailwind, and multiple VAs who write and produce 4-5 new articles per month. These contacts will be provided to the new owner should they wish to continue using this outsourced help. The Seller primarily focuses on managing email campaigns and reviewing outsourced content before publishing live on the site. The seller has recently outsourced an SEO agency to help improve the primary site's ranking.

This business includes a second domain, this site serves similar content to its audience and generates a very small amount of display ad income. The included sites have never used any link-building service and over the years have gained natural link exchanges from other high DA sites within the niche. This serves as a growth opportunity for a Buyer to consider exploring further.

Social media is the largest driver of traffic for this business with over 2.5M followers across all of the included accounts. The largest following stems from Facebook where some affiliate offers are published on a regular basis. The business includes accounts for Facebook, Youtube, Pinterest, Instagram, and Twitter, and the Seller mentions a great opportunity in publishing more Youtube video content as this had been profitable in the past.

The Seller has grown the included email list to over 11,651 subscribers stored in ConvertKit. The Seller utilizes a campaign for segmented subscribers based on interest, but for the most part, sends a majority of the same content to all subscribers. Some affiliate offers are sent once a month and the Seller states this could be increased should the Buyer be more familiar with optimizing email campaigns. With plenty of growth opportunities to explore, more information will be provided to active Buyers.

**Learn more about this listing by scrolling down to the FAQ section**

Property Information

Real Estate:

Real Property Included

Business Operation

Expansion Potential:

Targeting new keywords with content
Publishing new SEO focused content
Building social media campaigns with a retargeting strategy
Growing and optimizing email campaigns
Publishing more affiliate video content on Youtube
Testing new affiliate offers and ad networks

Competition / Market:

Please Enquire

Reasons for selling:

The Seller would like to focus on other business opportunities

Trading hours:

Online Business - 24/7

Please Enquire
Years established:

Other Information

Financing available:

Financing may be available, please enquire.

Home based:
This business can be run from home.
This business can be relocated.

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