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This software company develops desktop and mobile applications to protect the user’s identity and online safety.
The business focuses on both Consumer and Corporate Customers. The software runs on Android, iOS, Windows and MacOS.
Consumer applications focus on at home users and provide a suite of integrated and highly rated cyber security tools and utilities to protect consumers online. The products have received numerous 3rd party reviews and frequently win awards for their effectiveness.
The Corporate applications focus on providing white labeled solutions to a global network of resellers. These products include antivirus, password management, performance optimizers and other tools that are intended to be deployed within a professionally managed IT organization. Through the extensive reseller network, the company has grown a global network of customers, including many large public companies.
The company has maintained a disciplined product management focus, each of their applications has a specific use case and the company has done a great job of keeping each product updated to handle the evolving environment of cyber threats. The design philosophy is to create products which demonstrate market leading effectiveness and avoiding unnecessary feature bloat. This approach keeps the products highly effective and efficient in terms of CPU and memory usage.
The company gets new consumer customers through an extensive online advertising program and organic search results. Corporate go-to-market is through referrals generated by their various resellers and through inbound leads from third-party product awards.
The company is consistently profitable and has maintained stable revenue over the past 3+ years.
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