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Contemporary Online Womenswear Boutique In The Netherlands For Sale

Netherlands
Asking Price:
On request
Sales Revenue:
$861,000 (USD)
Cash Flow:
$147,000 (USD)

An opportunity to acquire a Dutch online womenswear business generating $861,000 in trailing twelve-month revenue and $147,000 in net profit, representing a 17.1% profit margin. With more than 22,800 orders shipped since launch, a catalogue of over 1,000 products and an active email marketing database of 12,616 profiles, this ecommerce business offers an attractive acquisition opportunity in the European online fashion market.

Launched in December 2024, the business specialises in women's fashion, offering dresses, knitwear, outerwear, footwear and accessories. Its collection features 1,076 products and 22,965 size and colour variants, with a median variant price of $52.30. Dresses are a particularly strong category, with the leading product generating $31,529 in revenue over twelve months. The range combines occasionwear with everyday wardrobe essentials, catering to customers shopping for different styles and seasons.

Operating primarily in the Netherlands and Belgium, the business benefits from a bilingual Dutch and English ecommerce storefront, providing access to both its core markets and a wider European audience. Since opening, it has shipped 22,811 orders, while its trailing twelve-month average order value of $61.79 demonstrates consistent purchasing activity across its fashion range. Its active email database offers a direct marketing channel for customer engagement and future promotions.

A new owner could explore opportunities to expand digital advertising, develop additional collections and introduce targeted email marketing campaigns. The bilingual storefront also provides a foundation for reaching additional European customers, while the extensive product catalogue offers opportunities for cross-selling, outfit recommendations and seasonal promotions.

Enquire today to explore this online womenswear business, its financial performance, customer base and acquisition opportunities.

Property Information

Location:

The business operates through a bilingual Dutch and English ecommerce storefront, serving customers primarily in the Netherlands and Belgium.

Its online retail model provides access to Dutch-speaking customers while also accommodating English-speaking shoppers, creating opportunities to reach a wider European audience.

Business Operation

Expansion Potential:

The business offers opportunities for further ecommerce development through its extensive product range, bilingual storefront and active customer marketing database.

With 12,616 active email profiles, a new owner could explore more targeted email campaigns, product recommendations and seasonal promotions to encourage repeat purchasing and increase customer engagement.

The existing Dutch and English storefront provides a foundation for expanding marketing activity beyond the Netherlands and Belgium, potentially reaching additional European customers without the immediate need to develop a separate online store.

Further opportunities include expanding successful dress collections, introducing complementary clothing and accessories, and developing coordinated outfit promotions to encourage customers to purchase multiple items.

The business's existing order history, best-selling products and extensive catalogue provide useful sales information for refining product selection and digital marketing activity.

Competition / Market:

The business operates in the Dutch online womenswear market, offering a comprehensive range of dresses, knitwear, outerwear, footwear and accessories.

Its catalogue includes 1,076 products and 22,965 variants, providing customers with an extensive selection of styles, sizes and colours. With a median variant price of $52.30, the business occupies a mid-market position within online fashion retail.

Dresses are a particularly strong product category, with its leading item generating $31,529 in revenue over twelve months and selling 613 units. Another popular product generated $17,376 over the same period.

The combination of a broad fashion range, bilingual storefront and direct customer marketing database provides several ways to engage shoppers across different product categories and seasons.

Years established:
Two years