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Hilton Smythe welcomes Serenity Treatments and Products to the market.
Serenity Treatments and Products was founded by the current owner in 2003 and the business has been a real labour of love for her and has gained a fantastic reputation and has many regular clients, most of whom are known on a first name basis by the owner who is a popular and well respected member of the local community.
The business is now being sold, albeit reluctantly and with a heavy heart only due to the owners other business interests and a desire to pursue a change of direction, she is keen to see her beloved business pass to an ambitious and entrepreneurial new owner who can take it to the next level.
Serenity Treatments and Products is all about total health, healing and wellbeing. The business has many current clients who benefit from the business professionalism, expertise, healing ethos and beautiful calm environment. The client base is extremely diverse, from the super fit athletes to the new mums and even those with complicated conditions such as autism and post-natal depression.
The business offers a comprehensive range of services including:
Sports Remedial Massage
Taping and Strapping
Pregnancy Full Body Hydrothermal Massage
Hydrothermal Waterbed Massage
Hopi Ear Candling
Reflexology- Healing Foot Massage
Indian Head Massage
Light Fusion Aromatherapy Facials
Additionally, the business sells an impressive range of certified organic products.
The sale will include the company website (------------------.--.--) and Facebook page and the business enjoys great visibility on the internet via sites such as ---.----.---, ---.---------.--.--, ---.----.--- etc.
Scope to improve
Advertising and marketing campaign
Maximise the use of social media particularly twitter and Instagram
Upgrade the website perhaps adding an e commerce facility
Extend the opening hours
Introduce a further range of complimentary treatments.
Perhaps offer a loyalty card / scheme to encourage repeat business
Reasons to Buy
A well-established business with an enviable reputation and many existing customers
Perfect trading position on a busy main road in a salubrious area
All fixtures and fittings included making this a real Turnkey business opportunity
Ideal owner managed or partnership business
Existing staff would be happy to continue working for a new owner.
Current owner happy to offer a handover to ensure the continued success
Low running costs with inexpensive rent and no business rates.
Hilton Smythe highly advise early viewing to avoid disappointment. This lovely little business is likely to attract considerable interest.
Serenity Treatments and Products is located in Sutton Coldfield.
Sutton Coldfield, officially the Royal Town of Sutton Coldfield is a town and civil parish in Birmingham. The town lies about 7 miles northeast of Birmingham City Centre and borders Little Aston, North Warwickshire, Lichfield, Erdington and South Staffordshire. It’s 2011 census population was 95,107. Historically part of Warwickshire, it became part of Birmingham and the West Midlands metropolitan county in 1974. It is considered a very affluent town in Birmingham.
Linked by frequent and fast services from Sutton Coldfield railway station on the Cross-City line to the centre of Birmingham, Sutton is mostly a commuter dormitory town for people who work in Birmingham. The town is bypassed to the north by the M6 Toll, the first toll motorway in the UK, accessible from Sutton by Junction T2 at Minworth and Junctions T3, T4 and T5. It also has easy access to the M6 to the south, via Junctions 5 (Castle Bromwich), Junction 6 (Gravelly Hill Of “Spaghetti Junction “) and Junction 7 at Great Barr; and also, the M42 in the east, via Junction 9 near Minworth.
The Parade in the town centre is the main destination and terminus for numerous National Express West Midlands bus services in and through Sutton Coldfield. There are also a few peak services in the week and on Saturday to Lichfield and Burton Upon Trent which are run by Midland Classic.
Serenity Treatments and Products is ideally situated in a main road position alongside other complimentary retail businesses and offices and thus benefits from high levels of footfall and passing trade.
The business is beautifully presented and maintained with clear visible signage and distinctive livery. The business has a real upmarket feel.
There are several inexpensive public car parks within easy walking distance and there is free on street parking a little further away.
Serenity Treatments and Products occupies the ground floor of a period style, inner terraced building and is presented to the highest standard and briefly comprises;
Salon / Reception
Windows and glazed door to front creating a light airy interior, lovely high end feel with expensive looking wood effect flooring, feature pendant lighting, bespoke counter, 2 button back chairs, hanging space for bagged goods, bespoke shelving units and drawers.
Treatment Room 1
Wood effect flooring, wall mounted mirror, freestanding shelving unit, Massage table, LED lighting
Treatment Room 2
Wood effect flooring, range of base and wall units with complimentary worktop, hand wash basin with Monobloc tap
Rear Lobby / Kitchen
Lovely bright area with high ceilings, Velux windows, kitchen area
With close coupled toilet and hand wash basin.
We are advised that Serenity Treatments and Products is being sold as a leasehold business opportunity. The existing 5 year lease has approximately 3 years remaining. The rent is £14,400 per annum. We are advised that the business benefits from being exempt from business rates.
The business is run and managed by our client with the help of a part time member of staff and 2 self-employed members of staff.
Serenity Treatments and Products generates an advised current turnover of circa £45,000 but it needs to be appreciated that the business is currently being run at a pace to suit.
An experienced operator should expect to see turnover and profits increase significantly and quickly.
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