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Get Started HereThis listing is for an Amazon FBA, Amazon FBM, and ecommerce business created in March 2014 in the pet care, children, office and home niches. The included Amazon Seller Central account features 166 SKUs and three brands. The trademarked brands sells in several EU marketplaces (UK, FR, ES, IT, DE, SE, and NL) and includes Amazon Brand Registry 2.0. The brands have collectively amassed thousands of positive reviews across their product lines and the business has room for further growth.
The business earns primarily through Amazon FBA (~77%), FBM (~18%), and Wayfair/Ebay (~5%). The business is VAT registered in all EU marketplaces. The majority of suppliers are based in China, with some items produced in the UK. Inventory is sent to a warehouse and forwarded to FBA or FBM.
The Seller's main tasks include product sourcing, optimizing Amazon listings, managing PPC campaigns, and responding to customer messages. Two full-time employees help with operations and forwarding of orders to FBA and FBM. The employees are aware of the sale and can assist with the transition period, but wish to retire in the near future.
Each brand has at least one social media account established. However, none of these platforms have been important with regards to external traffic or revenue drivers. The Buyer may wish to grow a social media presence in order to create an audience to diversify traffic and revenue streams.
Other growth opportunities include growing the Wayfair and eBay marketplaces, as well as exploring retail opportunities through established brands such as Halfords or Groupon. A lack of content strategy could be an opportunity for the Buyer to create more content to increase brand awareness.
*This Amazon FBA business sells in the UK/EU marketplaces and passes the VAT threshold for 1 or more of the marketplaces. Please refer to the FAQ for more information on VAT.
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