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The Firestorm 24/7
Franchise announced in April 2009 that it
will begin accepting applications for business continuity planning
and consulting franchises.
Franchisees will be able to utilize all capabilities and services
of Firestorm -- which provided the on-site crisis management
support at Virginia Tech -- including the Firestorm name and
trademark; operational methodology including plans, policies,
procedures and training; and access to its staff, Expert Council
and Online Resource Center.
Franchises will be awarded only to those individuals who can
demonstrate senior leadership expertise, problem-solving skills, a
commitment to help others and a desire to build a business based on
a “Culture of Preparedness.’’
“We are extremely gratified to be able to offer this
opportunity at this critical juncture in our nation’s
history,’’ Firestorm Franchising President/CEO James W.
Satterfield said. “The need for economic recovery is matched
only by the need to rebuild our level of preparedness in the
private sector, which controls 85 percent of our infrastructure. As
the 9/11 Commission Report stated: Preparedness is not a luxury, it
is a cost of doing business.”
Other significant drivers for the business continuity
planning and consulting industry include the increase in natural
disasters; imminent public health threats such as the pandemic flu;
and the Congressional mandate that the Department of Homeland
Security and FEMA establish a certification program for Business
Continuity Plans in the private sector (Public Law 110-53, Title
IX- PS Prep).
Lt. Gen. Russel L. Honoré (U.S. Army, ret.), widely hailed for
restoring direction and effectiveness to the Hurricane Katrina
relief effort, is among the distinguished members of Firestorm
Solutions’ Expert Council. He has devoted his post-military
career to bringing a Culture of Preparedness to America, and
believes a business-oriented approach is required to accomplish the
mission.
"Firestorm brings a unique combination of insight, experience and
capability to this task,’’ said Gen. Honoré.
“The purpose of any business is to solve problems and fill
needs, and preparedness is the same way. The ability to generate a
value by filling this need will help it become embedded in our
culture.'
DLA Piper, an international leader in franchise and distribution
law, provided legal counsel on structuring and documenting
Firestorm’s franchise program. Franchisees will be able to
market throughout the United States.
“Just as in politics, all disasters are local. A franchisee
will benefit from a unique understanding of the vulnerabilities
that exist in his or her own backyard,’’ Satterfield
said.