 | | Publishing Franchise | | | | Cash Requirements: Less than $10,000
Investment Range: $5,000 - $25,000
Publish a local edition of "The
Homesteader," the publication for new homeowners!
This is a great work-from-home business opportunity for
people with sales, marketing, publishing, or business
experience!
WHO WE ARE
" The Homesteader" is a monthly newspaper, in publication since
1990, and is direct-mailed to new homeowners. Each issue includes
articles of interest to newcomers, like home improvement projects,
decorating tips, antiques, movie reviews, restaurant reviews, local
travel, museums, and a community calendar. We help new homeowners
"settle in" to their new community.
WHY DO BUSINESSES ADVERTISE IN "THE
HOMESTEADER"?
Advertising in "The Homesteader" is a great value to
local businesses. We reach their most valuable target market: new
homeowners. Because we give the new homeowner a free subscription,
they are exposed to our advertisers' ads repeatedly. And because we
mail 5,000+ papers per month, the cost-per-contact is only a few
cents per household, depending on the size of their ad. It's a
great value!
Businesses like to reach new homeowners because they have high
income, are unfamiliar with local merchants, and have a need for
many products and services as a new resident and a homeowner.
We are offering a publishing opportunity to produce a local
"Homesteader" in your market. You would run the operation locally,
getting monthly articles from us, selling local ads, and working
with a local printer and graphic artist to produce the paper each
month. In addition to publishing a local edition, you would also
offer related services to boost your profits and provide more
services to your advertisers. Options include direct mail programs,
inserts, labels, and coupons. There are a number of
advertiser-feedback programs that we also recommend.
HOW IS EACH EDITION PUBLISHED?
Most of your content you will receive from us, the rest
you will generate through local freelance writers (working with
local writers is suggested but not required, as we provide plenty
of monthly articles). As a local publisher, you are primarily
responsible for advertising sales. You would hire a local printer,
graphic artist, freelance writers, and other vendors to help you
produce your paper and run your business. As the publisher, you
would oversee their work, generate new sales, bill clients, and
hire sales or telemarketing help, if desired.
You may publish one edition of "The Homesteader" in a local
territory, or you can run multiple editions and gain efficiencies
in sales, marketing, graphic arts, and printing. Each territory
should cover a population size of about 250,000 people, give or
take 50,000. Each territory is the same price, but we can grant a
longer time to develop additional territories, if needed.
WHAT ARE THE FEES AND
COSTS?
Homesteader Enterprises, Inc. is offering local territories on very
attractive terms. Buy your first territory for only $400 down,
$3,000 after six months. The first six months are on a trial
basis--if you do not like the business or are not successful, you
can resign. The first three issues you publish are royalty-free!
There is a 10% royalty on ads sold after your third issue
published.
You won't start publishing for two to four months from when you
start the business. During that time, you set up your office, line
up your vendors, and begin selling. Hopefully, when you are ready
to begin publishing, you have a number of advertisers lined up for
your first issue. (If you don't have enough, delay that first issue
until you have more!) If advertising sales go well, you might break
even or earn a small profit on your first issue. However, don't
expect to draw a salary from the business for at least the first
six months. The major investment during the first six months is
your time.
If you decide to hire sales or telemarketing help, you can get
started on the road to success much more quickly...but there is
added expense. How you approach this is up to you. It is not
necessary to hire anyone to help you sell, but it is an option you
should consider.
WHAT SUPPORT IS GIVEN?
We provide an extensive Training Manual and two days of classroom
training in Concord, Massachusetts to get you started. There is no
extra cost for this training, but you must pay your own travel and
lodging expenses. Training CDs, email, and phone support are also
included.
We provide a monthly editorial package with 20-40 articles on
average. These articles are posted on our website in a members-only
section. Many articles have clip art or photos (which also are
available on the website).
FREE INFORMATION
For our free information package which includes a sample copy of
"The Homesteader," our business opportunity brochure, and sales and
marketing literature, please complete the form below.
| | | To receive more information on this publishing franchise opportunity, or to contact the franchisor directly, please complete the contact form below: | |
|  | | | | REQUEST MORE INFORMATION To receive more information on this Publishing franchise, or to contact the franchisor directly, click the Request Information button below  |
| FINANCE REQUIREMENTS | | | Working capital | Less than $10,000 | | | Total investment | 5,000 - $25,000 |
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| AVAILABLE AREAS Territories available throughout the US |
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