About
From pastrami to corned beef to prime rib
sandwiches and tasty wraps, to fresh salads and healthy smoothies,
to mouth-watering cheesecake and other delectable desserts,
you’ll want to keep coming back to try something
new.
We only use the best ingredients for our fresh
baked breads. You can choose from Ciabatta, Pumpernickel, Italian,
Sourdough, and many more.
So if you’re looking to satisfy that
appetite, hurry on over to Heidi’s Brooklyn Deli. But you
better keep an eye on your lunch or it’s liable to grow legs.
And as we say in Brooklyn, “If you think you can find a
better deli, just fuggedaboudit!”
What is the total investment for a Heidi’s
Brooklyn Deli/Soup-N-Juice franchise?
The total investment ranges between $307,667 to $428,900 which
includes the franchise fee of $35,000. We have several
lenders that have worked with franchisees for financing, including
equipment leases. A list of these companies is available upon
request. These costs do not take into account any landlord
tenant improvement dollars that is possibly negotiated in your
lease.
What do I receive for my
investment?
For your investment you will receive a package that will include
foodservice equipment, furniture, lighting package, security
system, point of sale system, signage, office equipment &
supplies, etc.
We also provide an initial training program for
you (or your designated manager if you are a business entity) and
up to one other employee. The initial training program
consists of approximately 180 hours over 4 weeks in the operation
and management of a franchise business. This includes 2-3
days at the corporate headquarters and the remaining balance of the
time is spent in existing restaurants doing hands on
training. Some of the other facets of training include
restaurant operations, hiring and training, baking and production
controls, sanitation, internal accounting procedures and serving
the customer.
During your training program you will receive an
operations manual to help your store run smoothly and
efficiently. Some of the most import items you will receive
for your investment are name recognition, ongoing support, a
professionally managed marketing program and a proven system where
people care about their franchises.
We may also assist you with site location and
lease negations as well as developing of your store once the
location is selected.
How will I find my franchise
location?
One of the most important issues is location, location,
location! Most of our sites have been found by the
franchisee. They target the area they are interested in,
drive up and down all major streets and contact local realtors to
see if there is any retail space available. Some franchisees
work with a real estate broker to help them identify potential
sites. Due to our success, we are continuously receiving
information from commercial realtors with reference to sites.
Typically the franchisees real estate broker will gather
demographics and traffic reports as well as other attributes about
the site to make sure the location fits our criteria for a
successful store. Both the franchisor and the franchisee must
approve the site before a lease is signed.
What is the ideal size and lease costs to
open a Heidi’s Brooklyn Deli/Soup-N-Juice ?
Our store sizes range from 1,400 to 3,000 square feet. Our
ideal size is approximately 2,500 square feet. We prefer end
cap locations with available outdoor patio space. End caps
typically provide better visibility and space for our trademark
signage on 3 sides of the building.
The cost to lease a property is based on the
square footage of a store. The price per square foot will
depend upon the location of the property, demographics and the
condition of the property.
What are the additional costs I will need
to pay after my initial investment?
After your initial investment, a franchisee must pay to
the franchisor royalty fees of 6% based on your gross sales.
A Marketing Fund fee of 2% and a local Advertising fee of 2%
(total fees 10%) are paid on a weekly basis.
How many employees will I need to operate
a Heidi’s Brooklyn Deli/Soup-N-Juice?
We feel it is important for our franchisees to be hands-on
owner/operators to be successful. The total operating hours
per week can vary widely based on location and business volume, but
they generally range from a low of 60 hours to a high of 105
hours. Much also depends on your stores locations ie;
downtown, urban or suburban. About 15-18 people in a combination of
full & part time positions are what most stores use.
As a franchisee, what do I have to
purchase from the franchisor?
We have developed a line of proprietary products including
logo apparel, hats, Heidi’s Cajun Sauce, Horseradish Sauce,
Mustard and other items. These items can be purchased from
the franchisor, an affiliate or another supplier we
designate. All food items, ingredients, paper goods,
supplies, materials, and other items used in the operation of the
franchised business shall be purchased only from “approved
suppliers” that we designate or approve.
Do I need prior food or restaurant
experience to operate a Heidi’s Brooklyn
Deli/Soup-N-Juice?
We prefer franchisees with prior restaurant experience and business
operations experience. Our family of franchisees are from all
walks of life. They include fire fighters, accountants,
restaurant operators, corporate and I.T. consultants, advertising
executives and real estate agents, etc. Regardless of your
prior experiences, you will complete an extensive training program
and receive operations manuals as well as support from corporate
staff that will help you to learn about this business.
Overall, we seek those individuals with a passion for the
restaurant business and a willingness to work hard with a desire to
succeed as our prime candidates.
Who is responsible for the construction
of the store and the installation of the equipment?
The franchisee is responsible for their own construction. The
Naples Group Companies owns and operates Big Hammer
Construction. Big Hammer has built or managed the
construction of numerous Heidi’s restaurants. They
would be pleased to provide a construction bid for your
store. Franchisees are not required to use their
services.
Is my store location protected from other
Heidi’s restaurants?
Yes, we establish a territory for all stores that includes a 2 mile
radius or a population base of 20,000 people, whichever criteria is
met first. Exceptions are made for locations in densely
populated areas such as urban or retail
environments.
