
Introduction
You can't help but notice the expressions on
people's faces as they walk through the doors of a Fuzziwig's Candy
Factory or Sweets From Heaven store. Of course, the kids beam with
anticipation and excitement. (What kid wouldn't after stepping into
a brightly lit, colorful, musical place bursting with every kind of
candy imaginable?)
But it's the looks on the adults' faces that
leave a lasting impression – a kind of nostalgic, warm,
wondrous smile as though they've just bumped into a long lost, but
never forgotten, childhood friend...
Know what they're thinking? They're thinking
about the corner drugstore with rows upon rows of penny candies in
glass jars. They're remembering how they collected discarded soda
bottles for change so they could buy a candy bar. They're
reminiscing about the piece of bubble gum they got at the
barbershop after their haircut or about Mom's special "candy hiding
place" in the kitchen. They're remembering being at a Saturday
matinee, watching a movie and munching their favorite
candy...
Like magic, candy casts its happy spell equally
on young and old. And it's the magic of candy that not only makes
walking into our stores so much fun, but also what makes Fuzziwig's
Candy Factory or Sweets From Heaven such a "sweet, fun franchise"
to own.
Company Background
The first Fuzziwig's Candy Factory opened in 1995.
Led by a top-notch executive management team of retail candy
industry veterans, the company (FuzziwigÍs Candy Factory,
Inc.) grew to 20 stores by the end of 2001. The franchise program
was launched in 2002 and in November of 2003 we acquired the Sweets
from Heaven franchise system. There are now over 66 stores open and
growth opportunities are strong.
Along the way, store performance beat
expectations with improvements attributed to, among other things,
carefully implemented and tested refinements in store design,
merchandising strategies and operational systems.
Today, Fuzziwig's Candy Factory receives rave
reviews from customers, mall developers and store owners alike.
With its franchising program, the company is continuing to
experience excellent growth and is committed to becoming the
leading candy franchise of all time!
Businss Planning
The success of any business hinges upon careful
business planning. That’s why one of the first things we do
when you become a Fuzziwig’s Candy Factory franchisee is help
you map out your business plan. You’ll receive the
Fuzziwig’s Candy Factory Preliminary Store Planning Handbook
which walks you, step-by-step, through the procedures for:
- Preparing your business plan
- Obtaining financing
- Selecting your store location
- Negotiating your location lease
- Planning your store design and construction
process
- Preparing for your grand opening
At every step in the business planning process,
the Fuzziwig’s Candy Factory staff are there to guide you. We
realize that starting a business can be overwhelming at times. Our
goal is to help make the process as smooth as possible.
Support &
Training
You do not need experience in the retail candy business to become
a Fuzziwig’s Candy Factory franchisee. Our Franchise Training
Program gives you all the training you need. Prior to your store
opening, you’ll have the opportunity to train at an actual
Fuzziwig’s Candy Factory store where you’ll learn
first-hand what it takes to run the business. You’ll also
benefit from classroom-style training led by our team of
experienced business professionals.
The training continues long after your doors
open. Your Fuzziwig’s Candy Factory Field Consultant will be
in regular contact with you and you’ll be able to network
with corporate staff as well as other franchisees. Additional
support is also provided through our Franchise Owner Website,
periodic field training seminars and regional and national
meetings. If you need help, we guarantee you won’t have to
look far or work hard to get it!
Franchise Fee
The fee for purchasing a Fuzziwig’s Candy
Factory franchise is $30,000 which is due upon signing. In
addition, we have an incentive for multi-unit owners – the
fee for the second store is $25,000 with the third and subsequent
stores at $20,000 each.
Royalties
Royalties are 6% of gross sales, paid
monthly.
Renewal Fee
The initial term of the franchise is 10 years
with an option to renew for two terms of five years each. There is
no additional franchise fee due upon renewal; a $500 renewal fee is
required.
Time Commitment
Fuzziwig’s Candy Factory is like any other
retail business – it requires a substantial amount of time to
make it successful. Be prepared to work long hours, especially at
first, learning the business. Because of the simplicity of the
operation and our proven management systems, Fuzziwig’s Candy
Factory stores provide ownership opportunities for everyone from
the “Mom and Pop” whose dream is working together, to
the multi-unit operator whose goal is several stores with a
dedicated staff and management team.
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Staffing
The number of employees in your store will vary
depending upon your location and season. An average store consists
of one full-time employee and two to four part-time employees in
addition to you.
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Financing
Typically, franchisees will finance approximately
70% to 80% of the total cost of opening a store. Fuzziwig’s
Candy Factory, Inc. does not provide financing. We will, however,
help you prepare a business plan and loan application. Financing of
the project is usually through a local bank and often as an SBA
guaranteed loan.
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Net Worth and Liquidity
Requirements
Fuzziwig’s Candy Factory, Inc. requires a
franchise candidate to have a net worth of $400,000 and liquid
assets of $75,000. This ensures that you have the needed capital
for start-up and is consistent with what most banks require to
finance a loan for store build-out.
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