What's for Dinner?
The meal preparation/meal assembly industry is
less than five years old. In the years since its inception, the
growth has doubled year after year. This makes this industry in its
infancy with huge growth potential in the future.
Entrees Made Easy is the premier
meal facilitation franchise. As the leader in this rapidly growing,
new market, Entrees Made Easy has become the decisive franchise
choice with its superb menus, outstanding customer satisfaction and
exceptional, easy-to-use website.
How it Works
Customers join us in the Entrees Made Easy kitchen to assemble
around twelve meals in about two hours, and at a cost of about
$3.00 per serving. Entrees Made Easy's expert planning and
preparation eliminates most of the customers' work, while wholesale
buying saves them money. We've created family friendly recipes
specially designed to be frozen and cooked when you need them.
After two hours with us, you can stock your freezer with 12
"ready-to-cook" entrees you made and that your family will love
throughout the month.
Benefits Include:
- Meals customized to your family's
preferences
- Solves the "What's for Dinner?"
dilemma
- Takes the hassle out of meal
preparation
- No Shopping, No Chopping, No Mess!
The Industry
More than 50 percent of the nation's food dollar
is spent out of the home. But over 75 percent of meals are consumed
at home, said Howard Solganik, president of Solganik Food Group, a
food service consulting company in Dayton, Ohio.
As the number of households with two parents in the labor force has
risen - from 59 percent in 1985 to 68 percent in 2001, according to
the US Department of Health and Human Services - it's become harder
to find the time to cook.
Harry Balzer, vice president at the NPD Group, a consumer marketing
research firm, has said that the meal assembly trend is in line
with a larger-picture shift in the way people are consuming
food.
Why Entrees Made
Easy?
- Exciting, new, fast-developing
concept
- Single units and Master opportunities
available
- Proven success with meal preparation
services
- Easily expandable to multiple locations -
quickly build your own mini-empire or small chain of
stores
- Assistance with site selection and lease
negotiation
- Assistance with store décor, including full
sign package, equipment package and menus
- Use of proprietary menus, either planned by
Corporate or customized yourself
- Extensive initial training of key managers,
including opening your franchise
- Assistance with advertising and
promotion
- Strong repeat business
- Low start up costs
Training
As a new Entrees Made Easy franchisee you will undergo 2
weeks of intensive training, both classroom and in-store, covering
all aspects of the Entrees Made Easy franchise business from menu
selection, food purchase, customer service, cash management,
advertising, promotions, and opening and closing procedures. After
the original training, there is ongoing support for the life of the
franchise.
In Order to Qualify
Candidates must have at least $70,000 liquid cash
(not a loan) and the ability to borrow at least $180,000 to be
considered.
