Mastering The Road
The Econo Lodge brand hotel is one of the
best-known names in its category and offers clean, comfortable and
affordable lodging with great curb appeal to value-conscious
travelers. Econo Lodge is one of Choice Hotels ten brands
worldwide. There are over 5,300 Choice hotels open and under
development in 46 countries totaling almost 400,000
rooms.
We have a long, solid history in hospitality and
franchise development that helps us better understand what it takes
and how to get there. We have developed an exceptional set of
resources, operational systems and marketing programs help you
create and maintain the best hotel for your unique needs. That
helps you reach all your goals.
Most importantly, we believe that success comes
from working together...every step of the way.
New Hotel Opening
Support
The fastest route to success depends on getting the
best possible start. This is where you will truly appreciate our
attention to process and detail. This is where our over 60-years
experience in creating the procedures and products that facilitate
hotel development really makes a difference.
We provide what you need to start-up efficiently
and effectively. A New Hotel Opening specialist will visit you to
provide step-by-step techniques to achieve successful sales and
marketing, to assist you with your initial sales and marketing
activities, and help you achieve fair market share as quickly as
possible.
Start-Up Training
We offer Total Lodging by Choice (TLC), an
orientations program preparing you to enter the Choice system. You
will receive the knowledge and skills you need to open and operate
your hotel, develop an effective marketing program, and how to
fully utilize all of Choice's resources for your
benefit:
- Competition
- Marketing
- Building Your Hotel
- Reservations
- Guest Relations
- Staffing Management
- Operations
- Budgeting
Pre-Opening Operations
Training
This educates all your staff on basic front
office/guest services operations, basic maintenance operations,
basic housekeeping operations, Choice Central Reservations System
functionality, and Choice programs, such as 100% Satisfaction
Guarantee.
Grand Opening Support
Your Brand Performance Consultant (BPC) and Sales
Support Director (SSD) will provide you with assistance in
preparing your hotel's grand opening, including press releases and
ideas for making your event memorable and successful.
Brand Recognition
Traffic starts with brands that are recognized
and respected. Choice Hotels has got it.
Directories
Your property is listed in millions of copies of
Choice directories that are distributed to travelers and
intermediaries around the world.
Co-op Advertising
Your advertising budget becomes very efficient
when you combine a part of it with the advertising efforts of other
Choice hotels in your area.
Join Our Family
Focused on the Future - Building from
Strength
