A Growing Market.
Every year, the average child in America outgrows nearly $1,000
worth of clothes, toys, and equipment. Although many of these items
are still in good condition, parents must replace them with
expensive new ones. With more than 40 million children under the
age of 13 in the nation today, the need for quality children's
products at affordable prices is steadily growing.
The Upscale Approach.
Today's consumers want a bargain. But many parents would feel
uncomfortable shopping for their children in a second-hand store,
even if prices were low. Kid to Kid is successful because it
creates an environment and offers a selection that appeals to
customers who otherwise would not shop in a thrift
store.
From our little pink door that greets kids as
they arrive, to the look and feel of our marketing materials and
displays, customers sense that we are different. And the difference
translates into a better business model. Accordingly, Kid to Kid
was ranked #1 in its category by the Franchise 500 for
2005.
Win-Win-Win.
Kid to Kid store owners are also different from most franchisees.
Their success is a natural result of meeting customers' needs. They
understand that participating in the Kid to Kid buying and selling
process is a win-win-win situation. Families win when they receive
cash for recycling their used children's products. Parents win as
they purchase quality used products at a fraction of retail price.
And store owners win as they reap the personal and financial
rewards which come from dedication and hard work.
We Prepare You For
Success.
Our success is a reflection of your success as a store owner. We
have developed, and work continuously to improve, tools and
procedures designed to improve store performance. Prior to opening
your store you will receive training in the following
subjects:
- Business Planning: Kid to Kid
will evaluate your market, and help you set sales, expense, and
profit goals. You will use your plan as a guide and as a tool to
obtain financing.
- Marketing: Kid to Kid will help
you identify your target customers and develop a plan to earn and
maintain their business. Marketing support is an ongoing benefit
that each Kid to Kid owner is entitled to.
- Inventory Management: Having
the right quantity, quality, and selection of inventory is critical
to your success! We will teach you how to buy, price, display and
sell product using the custom Kid to Kid Buyer software. This
program is constantly being updated to reflect the changing retail
industry.
- Operations: Your store will
carry over 10,000 items! Our Kid to Kid Buyer will enable you to
efficiently track and account for them, including inventory levels
and COGS for every item.
- Bookkeeping: A simple
computerized bookkeeping system (Quickbooks) is used to track and
control your income, expenses, and profits.
- Administration: You will learn
how to find, hire, and train good employees, and how to work
together to increase sales and maximize profits.
