 | | Suite Hotel Franchise |  |
| | Cambria Suites is the genuine and
authentic upscale select-service hotel that offers thoughtful
modern design for the way you live.
Designed to fill a competitive opportunity created by changing
guest and travel patterns, Cambria Suits is the logical evolution
in the marketplace.
Cambria Suites is a new construction brand designed to appeal to
both businesses and leisure travelers. Among the most popular
target areas identified for the brand are
airports, mixed use developments, leisure destination points and
aggressively growing commerical corridors. Its signature is a
stylish, refreshingly new, contemporary design - both inside and
out. Our guests will enjoy a warmer experience in a more intimate
environment then competitive hotels offer, with an attention to
function and detail that is normally not part of this
segment.
We believe that this is a great opportunity whether your looking
to enter the upscale segment or to diversify your portfolio. We
hope you join us.
For the past few years, we have researched consumer preference,
business and leisure travel trends, assessed development issues and
reviewed both the competition and our own portfolio of brands. It
was clear there was room for a new brand in today's changing
marketplace: an upscale, select-service, all-suites brand that is
perfect for today's travelers, who are focused on quality and
concered with style. The Upscale Segment
With demand for upscale select service lodgingchoices increasing, the segment continues to deliver on
every key metric:
- Upscale Select Service hotels reported an
occupancy premium to the overall industry, a +5.5 higher difference
for the full year in 2006.*
- Upscale Select Service rates are at record high
and indexed 121% higher than the ADR of the overall Lodging
industry in 2006.*
- Lodging industry pricing outpaced the rate of
inflation by 4.4 percentage points in 2006, and Upscale Select
Service grew by +2.3 percentage points more than the overall
Lodging industry.*
- PricewaterhouseCoopers projects 3.5% or higher
demand gains in the upscale segment in each of the next three
years.
*Smith Travel Research. Data through December 31,
2006
The
Competition
Cambria Suites is designed to compete with Courtyard by Mariott, a
loft, Indigo, Hyatt Place, Spring Hill Suilts, and Hilton Garden
Inn. What distinguishes our new brand from these are its
distinctive style, all-suite configuration and lower development
and ongoing costs.
Cambria
Delivers
Guests want more space
Cambria delivers an all-suites format at a competitive price point, with rooms that are 25% larger than a
standard room.
Guests want a comfortable environment that makes them feel
cared-for.
Cambria delivers an intimate atmosphere, with furnishings and
amenities that feel like home -- like upscale bedding and bathroom,
stereo and CD player, refrigeration and microwave.
Guests want style and quality.
Cambria delivers a fresh, sophisticated, contemporary design with
public spaces that are active and inviting, and guest rooms that
are peaceful and comforting.
Guests want technology and services that enhance their work and
play.
Cambria delivers high-speed wireless access, business services,
flat-panel TVs and a state-of-the-art fitness center with indoor
pool.
The
Opportunity
Since its launch in January 2005, the Cambria Suites-dedicated
sales team has seen a flurry of interest from developers. The team
has identified the top markets across the country and is actively
identifiying sites and opportunities for Cambria Suites
developers.
The momentum for the brand continues to increase, with over 60
contracts already signed. Despite the activity, Choice Hotels is
taking a judicious approach to growing the brand. The goal is to
place the Cambria Suites brand in the right market, with the right
operator.
Choice Hotes is one of the leading hotel franchising companies in
the world, with over 6,400 hotels open and under development
worldwide. A strong, stable organization, we have over 60 years
experience in developing brands, services and resources that
optimize hotel performance.
As a member of the Choice Hotels family, Cambria Suites will
benefit from the same extraordinary resources and support we
provide all our brands:
- $1.9 billion in gross room revenue from CRS in 2006.
- $55 million in a national, multi-branded marketing campaign in
2006
- Over 5 million members in Choice Privileges® frequency
program database
- Proprietary property management system mazimizing
yield-management benefits.
- Comprehensive resources, extensive field support.
| | | To receive more information on this suite hotel franchise opportunity, or to contact the franchisor directly, please complete the contact form below: | |
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