New Stores
from £120,000, Existing Trading Stores from
£35,000 to £170,000 available throughout the
UK
The Perfect Opportunity
Perfect Pizza is one of the UK’s leading pizza delivery and
takeaway businesses. Established in 1982, there are now over 110
Perfect Pizza Franchises across the UK, with the
largest concentration in the Midlands and South of
England.
Why Pizza?
Pizza delivers an excellent profit margin- Pizza dominates home delivered food in the UK,
the fast food capital of Europe
- Pizza is a mass market product, popular across
all sectors of society
- Pizza is quick and easy to prepare, with
inexpensive ingredients and is an impulse purchase, largely
unaffected by economic climate, seasons or
fashions
- Pizza appeals to all age groups, particularly
families with children who are your future customers
Set-Up
Support
A dedicated team of experts will assist you
in every stage of setting up your Perfect Pizza Franchise. This
starts with selecting and evaluating the right site and continues
with the planning, building, recruitment, legal matters, training,
purchasing of equipment and the development of your
business.
A dedicated team of experts will assist you in
every stage of setting up your franchise. This starts with
selecting and evaluating the right site and continues with the
planning, building, recruitment, legal matters, training,
purchasing of equipment and the development of your
business.
Marketing
Marketing is a very important part of the Perfect Pizza strategy.
As well as activities designed to stimulate local markets, there is
continuous national support in the form of major campaigns offering
a range of special offers and deals. To communicate these deals,
the company distributes over 35 million doordrop leaflets per
year.
Stores also benefit from a variety of national advertising,
marketing and PR campaigns.
The New Perfect Pizza Website
The recently relaunched Perfect Pizza website is designed
to be faster and easier for the customer to use. A quality online
experience for your customers means higher conversion rates and
strong return sales.
The investment in this great new site has ensured
a rapid growth in online sales that will help to ensure Perfect
Pizza’s future success.
Currently at 17% it is expected that
internet sales will account for 25% of our turnover by the end of
2009. The average order value on the web is now over £18.00
compared to £12.00 via the phone and walk-in
purchases.
The Perfect Ingredients For Your Success
Market Research
Getting new customers and keeping them is one of Perfect
Pizza’s key objectives.
We pay particular attention to attracting families, younger adults
and students. To help us achieve this we carry out extensive market
research through mystery shopper campaigns which help us to
accurately predict trends.
This provides the basis for innovative menu development and
speciality pizzas which keep pace with changing
tastes.
Operations
This is the most important area of our business lead
by our Head of Operations.
Our experienced Regional Managers and Trainers are on hand to
ensure our franchisees deliver great pizzas in 30 minutes to their
customers. They are also there to support and assist with marketing
and everyday matters to ensure profits are maximised.
This is your perfect opportunity
To run a
really successful business - Your store could
generate revenue of up to £400,000 a year.
To become part of the
fastest growing sector in the UK takeaway industry
- Pizza dominates the UKs home delivered market, it's far less
affected by recession because it's affordable to customers and,
best of all, it delivers an excellent profit margin.
To join the perfect
team - With the professional support of this long
established British franchise to help you get up and running,
setting up your new business couldn’t be simpler. From
choosing where to open, to marketing and finding hard working
staff, the Perfect Pizza team is always here to help.
Testmonial
"I have been in the fast food industry for nearly 20
years now and Perfect Pizza has provided me with what I believe is
the most comprehensive business model within the industry. I also
believe they have given me the most potential for
growth.
In 2000, I decided it was time to go it
alone, I wanted to run my own business using my skills and
experience, but I still wanted the support of the Perfect Pizza
brand and business model. Within 4 years I had opened 4 more
stores!
In the future, I hope to build on my current
estate to become one of the largest multi-store operators within
this brand. I have complete faith that Perfect Pizza Ltd will give
me all the support I need to achieve this ambition."
Isaac Chang-Yeboah
Franchisee
South East England
