Financial Services industry - Re-locatable, United Kingdom Advert Ref: CG021
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Business description
Online since 1999 and comprising six websites in all, this portal is an independent, consumer-friendly, information guide to all aspects of UK personal finance. Written and developed by non finance professionals, this site is aimed at normal people trying to make sense of all the jargon in attempting to get the best finance products available at the best possible price.
Having identified the confusion experienced by most people in buying financial products in the UK this business has researched the information available, turning it into a website by simply recording personal experiences any time a financial product was required by the Owners of the business - be it a will, life insurance or a mortgage. This website offers some of the most comprehensive and easily accessible UK finance information on the web - and if the subject isn’t covered on the site itself then prominent links direct a user to the very best alternatives.
Employees: The Owner is responsible for the day-to-day running of the business. Content for the main mortgage site is generated by an external agency at a negligible cost of £7,000 per annum. Already set up and automated this requires no effort on the part of the Owner of the business.
Property
Location
This business currently operates from a home office environment and as such will need to be relocated. Competition / Market
Having been established for so long and having invested heavily in building in the most effective and enduring search engine optimization techniques into the fabric of its sites this business has little need of advertising. This business however benefits most from the most cost effective form of marketing word of mouth recommendation. Support & training
The current Owner will provide full business familiarization, training and handover to ensure a smooth transfer of the business to new Owners. Reasons for selling
With a fundamental lack of interest in personal finance, the current Owner wish to pass the business to new Owners to realise the full potential of the portal and build on the excellent foundations already laid.
Having identified the confusion experienced by most people in buying financial products in the UK this business has researched the information available, turning it into a website by simply recording personal experiences any time a financial product was required by the Owners of the business - be it a will, life insurance or a mortgage. This website offers some of the most comprehensive and easily accessible UK finance information on the web - and if the subject isn’t covered on the site itself then prominent links direct a user to the very best alternatives.
This business currently operates from a home office environment and as such will need to be relocated.
Having been established for so long and having invested heavily in building in the most effective and enduring search engine optimization techniques into the fabric of its sites this business has little need of advertising. This business however benefits most from the most cost effective form of marketing word of mouth recommendation.
The current Owner will provide full business familiarization, training and handover to ensure a smooth transfer of the business to new Owners.
With a fundamental lack of interest in personal finance, the current Owner wish to pass the business to new Owners to realise the full potential of the portal and build on the excellent foundations already laid.
Financial Details
Asking price:
£5,000,000
£5,000,000