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Fit4less by énergie - Fitness Franchise

Areas Available:

All areas throughout the UK

 


Fit4less has opened up the greatest business opportunity in fitness for years. Providing a 'Low-cost' fitness membership from just £14.99 per month, at a time when consumers are demanding great value for money...

Fit4less offers a strong consumer proposition that clearly identifies our market position as the "Low-Cost" alternative to more expensive full service health clubs . 

 

Supported by énergie, Britain's leading fitness franchisor 

The right time for Fit4less?

First consumers embraced the low cost' airlines, offering online booking and big savings, and then ‘low cost’ supermarkets began to outperform the more established brands on our High Streets. Now Fit4less by énergie brings you ‘low cost’ fitness clubs offering members great quality at an affordable price.

Consumers understand the ‘low cost’ approach popularised by Hotels, Airlines and Supermarkets. Fit4less offers you the opportunity to rapidly establish a dominant local position in the emerging ‘low cost’ segment of the UK fitness club sector, allowing you to turn the current economic climate to your advantage by offering local consumers an unbeatable opportunity to "get fit for less". Fit4less is a great consumer proposition and a great business opportunity for potential investors... 

The gap in the market...

The health and fitness sector has developed exponentially over the past fifteen years in the UK. In spite of fears of saturation, it is widely recognised that demand will outstrip supply for some years to come. With around 11.9% (and growing) of the UK population currently using public and private facilities (7.2% private member clubs), it is generally accepted that this penetration will surpass the approximate 20% level currently seen in the USA.

The UK fitness sector has seen a very clear bias towards developing the premium end of the market; many leading groups have arguably lost their early ‘affordable fitness’ approach in the pursuit of achieving an ever higher yield per member. This behaviour has further highlighted the potential of a true ‘low cost’ convenient alternative in the UK.

The solution...

Fit4less appeals to customers who recognise the quality of equipment required in a modern gym, but our members don’t pay for the vast array of rarely used facilities and services offered by other health clubs. Whilst Fit4less is a new ‘low cost’ concept in the fitness sector, it is built upon the strong foundations of the énergie Fitness Club model and is supported by the énergie group. 

The clubs themselves are sized from 4,000sq.ft upwards, they operate on what by normal industry standards would be a skeleton staff, members join online at www.F4L.com whether in our gym using our joining zone, or at home or work, saving administration time and resources. Club access is via our biometric (finger print) readers which control club access; this both improves security and saves on membership card production costs. 

The real joy of the Fit4less brand is the simplicity and consumer friendly nature of the offering, making it a rewarding choice for the franchise owner.

The Fit4less key brand drivers...

Our clubs are operated to a fixed model based on the following drivers:

  • Proven targeted marketing campaigns highlight our 'Low cost' no contract membership from just £14.99 per month.
  • Online joining and smart use of technology reduce administration
  • Reduced infrastructure costs through multi-skilled workforce
  • Tight operational cost controls
  • A simple business model with minimal competition

Who will join a Fit4less club?

  • Consumers who appreciate quality, but still demand great value for money.
  • Consumers who due to cost, have terminated their memberships elsewhere.
  • Consumers who only use their clubs once a week and can't justify the costs of competitors.
  • Fit4less is about offering existing fitness club members choice, why pay £50+ per month for a club with pool and plush changing rooms, when you only use the gym?

As a Fit4less franchisee the following services will be available to you:

  • The backing of Britain's leading fitness club franchise business.
  • Online membership & Direct Debit collection
  • Fully integrated club membership systems
  • Complete online marketing support programme
  • Buying and Procurement service
  • Training advice and support
  • A non competing territory to develop
  • Finance and business planning
  • Regular networking opportunities
  • Business support team

Interested in developing energie in a specific UK region? 

The energie regional principal opportunity provides you with the ability to operate, sell and develop multiple energie franchises in a dedicated and exclusive UK territory. 

Interested in developing energie internationally?

Following our success in the Middle East and Europe we are currently seeking Master Franchisees for regions outside the UK, who share our passion for fitness and wellbeing.

 
   

We look forward to talking to you...

 

To receive more information on this fitness franchise, or to contact the franchisor directly, please complete the contact form below:

Contact Fit4less by énergie Franchise

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